Study company profile and operations to understand its marketing needs and devise strategies.
Provide advice on branding, positioning, communications, and other marketing issues.
Develop and nurture long-term relationships with in-house teams and external vendors.
Give direction to marketing efforts with the most effective methods and tools.
Keep abreast of emerging trends and share best practices knowledge and insights.
Analyze the competitors, their marketing, and promotional activities.
Develop and implement marketing strategies according to objectives and budget.
Consult on marketing campaigns and assist marketing collateral development inclusive of events, collateral, newsletters, brochures, social media posts, ad copies, video animations, storyboarding etc.

Orchestrate marketing strategies across media, clients and associates to drive commercial growth, covering the entire spectrum (Events, Client communication, Thought Leadership Initiatives, Media Relations, Internal Communication and Social Media)
Develop strategic and tactical marketing and communication strategies in supporting business objectives.
Work with stakeholders to ensure consistent messaging and coordinated efforts in developing end-to-end communication campaigns.
Develop corporate communications policies, strategies, and framework for Fatima Group.
Build strong relationships with internal and external partners which include creative agencies, media partners, and ensure streamlined work at all ends.
Develop necessary marketing & communication assets to execute corporate campaigns (Annual & Quarterly Reports, Newsletters, Advertisements, Proposals, Reports, Events, Brochures, other Digital Assets)
Edit and review all technical content for print and web.
Maintaining the organization’s social media presence across all digital channels.
Oversee departmental and campaign budgets, events, and media campaigns.

Achievements:

Introduced various engagement activities through conventional and digital platforms. 
Improved social media engagement and increased Facebook fans from ~4,000 to ~24,000 organically in six months.
Developed a complete project plan for the Diversity & Inclusion initiative of the organization.
Revamped the employer branding strategy in close coordination with the HR department.
Rebranded packaging business and developed corporate identity for new businesses (Cement & LNG)

Ensure communication strategy is consistent and reflects the organization’s strategic vision.
Develop well-structured content for use in marketing automation.
Develop editorial calendars to engage prospects with the organization’s products.
Contribute to the research, development, and production of quality content for online and offline channels.
Develop, review and send proposals for new opportunities.
Develop and implement marketing plans and projects along with planning & executing digital strategy.
Manage relationships with relevant agencies and bloggers to get the best work output.
Manage branding initiatives, internal communications, and external media relations.
Manage & Operate official social platform for the company and CEO (Facebook/Instagram/Twitter/LinkedIn)
Manage and supervise the development of internal publications such as newsletters, press releases, planned publications, corporate collateral, videography, and special projects.
Propose, manage and control budgets, ideas, themes, and timescales for corporate events of the company and business incubator.
Represent the company at external conferences, seminars, and working parties as may be required as a spokesperson.

Achievements:

Successfully completed Business Incubation Management Course at University of Queensland (Brisbane Australia) fully funded by Australia Awards in April-May 2017.
Successfully launched Pakistan’s first IT company-based business incubator named NSPIRE in Sept 2015.

Reported to three Presidents during the tenure at TiE-Lahore. (Salim Ghauri – CEO NETSOL Technologies, Naeem Zamindar – Country Director Acumen Fund, Humayun Mazhar – Director Crescent Group)
Implement the strategic goals and objectives of the organization keeping in mind company branding and image
Create and implement a long-term communication strategy and produced a yearly commercial calendar plan.
Liaise with the executive committee for promotional activities planning of TIE brand to engage them in chapter activities and recommended areas of improvement.
Supervise design, marketing, promotion, delivery, and quality of programs and services.
Manage the planning, implementation, execution of various events, campaigns, meetings, conferences,

Achievements:

Successfully launched entrepreneurial youth clubs under the umbrella of TiE Lahore in various universities in the years 2013-14.
Selected by Ministry of Education Malaysia to attend and represent Pakistani entrepreneurial network in 3rd UNESCO-APEID Meeting on Entrepreneurship Education in Kaula Lampur in Dec 2013.

Worked on annual departmental budget preparation and allocation on yearlong activities.
Successfully launched alumni website LUMS o Developed newsletters, brochures, and many other materials related to marketing in Urdu & English.
Assisted in the production & implementation of marketing materials.
Delivered presentations, proposals, reports, and product manuals for Marketing.
Actively worked with the team to develop publications for a variety of internal and external corporate communications including annual reports, magazines, research reports, etc.
Producing written materials including correspondence, invitations, promotional material, newsletter, and articles for publications.
Writing, proofreading, and editing campaign material.
Planned and implemented various Alumni events and activities, such as the Annual Reunions/Homecomings, 10 years reunions of batches, and reunions of alumni chapters in various cities/countries, etc.

Coordinated in marketing activities that promotes the company
Coordinated with other corporations for collaborations and marketing
Coordinated in formulation of integrated marketing mix strategies

Coordinated with Credits & HR for smooth running operations.
Ensuring the hiring documents (Permanent/Contractual) compilation without any discrepancies for the recruitment of new staff and follow-up the HR for timely issuance of appointment letters.
Preparing and maintaining the Credits staff table and ensuring timely availability and deliverance of staff data in the required format.
Coordinated with HR on monthly basis for processing staff salaries and arrange the staff data in stipulated time.
Scheduling the staff learning and development activities.
Scrutinizing the stationery requests and forwarding them to the relevant departments.

Preparing concept papers, working papers, circulars, procedures, and ensuring regulations and other relevant documents of the new products to be launched.
Represented the Company in different meetings held in-house and at client locations.
Prepared presentations regarding existing and new developments in the system for in-house staff training and external clients.

Answering inbound calls as well as assist customers who have specific inquiries.
Building customer’s interest in the services and products offered by the company.
Providing personalized customer service of the highest level.
Updating the existing databases with changes and the status of each customer/prospective customer.