• Devise the strategies used to drive traffic to the company website and implement those strategies across web, email, and social media channels.

• Conduct research on user experiences and make any necessary changes to marketing strategy based on results provided in studies.

• Create detailed reports of allocation to present to higher management.

• Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.

• Utilize various forms of marketing strategies to attract more traffic to the website.

• Oversee the social media strategy for the company and delegate social media task management among team members as appropriate.

• Develop Media Plan for the whole year.

• Leading the department with 6 resources which include, content producer, SEO, community marketer and social media marketer.

• Performed analysis on website utilizing Google Analytics to improve traffic.

• Developed, tracked and improved landing pages.


• Launched a user-generated campaign on Cyberstalking which went viral and published the success story on Forbes.

• Negotiate with different vendors for sponsorships.

• Keep an eye on industry moves and update the whole department on daily basis.