Posted Jul 17, 2023 315 views
We are seeking a highly skilled Facebook and Google Ads Specialist with expertise in the fintech industry to join our team. The ideal candidate should have 2-3 years of experience in managing and optimizing Facebook and Google Ads campaigns, with a strong focus on signups and lead generation within the fintech sector. As a specialist, you will be responsible for developing and implementing effective advertising strategies, monitoring campaign performance, and driving targeted traffic to our fintech platform. The role requires excellent communication skills, a deep understanding of digital advertising platforms, and knowledge of fintech products and services.
Responsibilities:
- Develop and execute Facebook and Google Ads campaigns targeting the fintech audience to drive signups and lead generation.
- Conduct keyword research, audience targeting, and ad copywriting with a focus on fintech products and services.
- Monitor campaign performance, identify trends, and implement optimization strategies to achieve key performance indicators (KPIs) and targets specific to the fintech industry.
- Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates within the fintech sector.
- Provide regular reporting and analysis on campaign performance, highlighting key insights and recommendations relevant to fintech marketing.
- Collaborate with the marketing team to align advertising strategies with overall fintech marketing objectives.
- Stay updated on industry trends, new features, and best practices in Facebook and Google Ads platforms within the fintech industry.
- Conduct competitor analysis within the fintech sector to identify opportunities and areas for improvement.
- Work closely with design and content teams to create compelling and engaging ad creatives tailored to the fintech audience.
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Tucan Pvt Ltd
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