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Facebook / Google Ads Specialist (Fintech)

We are seeking a highly skilled Facebook and Google Ads Specialist with expertise in the fintech industry to join our team. The ideal candidate should have 2-3 years of experience in managing and optimizing Facebook and Google Ads campaigns, with a strong focus on signups and lead generation within the fintech sector. As a specialist, you will be responsible for developing and implementing effective advertising strategies, monitoring campaign performance, and driving targeted traffic to our fintech platform. The role requires excellent communication skills, a deep understanding of digital advertising platforms, and knowledge of fintech products and services.

Responsibilities:

Develop and execute Facebook and Google Ads campaigns targeting the fintech audience to drive signups and lead generation.
Conduct keyword research, audience targeting, and ad copywriting with a focus on fintech products and services.
Monitor campaign performance, identify trends, and implement optimization strategies to achieve key performance indicators (KPIs) and targets specific to the fintech industry.
Perform A/B testing on ad creatives, landing pages, and targeting parameters to improve conversion rates within the fintech sector.
Provide regular reporting and analysis on campaign performance, highlighting key insights and recommendations relevant to fintech marketing.
Collaborate with the marketing team to align advertising strategies with overall fintech marketing objectives.
Stay updated on industry trends, new features, and best practices in Facebook and Google Ads platforms within the fintech industry.
Conduct competitor analysis within the fintech sector to identify opportunities and areas for improvement.
Work closely with design and content teams to create compelling and engaging ad creatives tailored to the fintech audience.