Hilal has been synonymous with excellent quality confectionery products for the past fifty years. Over the last half century, the company has diversified it's product range, with a variety of popular new confectioneries for consumers all over Pakistan to enjoy. Hilal Confectionery is a market pioneer and leader with their classic range of candies and bubble gums - now newer, improved, and innovative products like chocolates, wafers and powdered drinks have also had a substantial impact on the marketplace. The extensive Hilal portfolio includes, but is not limited to, such recognizable products such as Amras Candy, Chooran Chatni, Khopra, Pan Pasand and Ding Dong at one end, to Milker Bar Bar, Line Up, and Sun Sip at the other end.

Hilal is an ever-advancing company, with it's vision firmly entrenched in the future. In line with this vision, the production units at Hyderabad were recently shifted to the main city of Karachi. The company has been busy looking at new ways in which to approach its market, and in line with such an innovative approach, is now consolidating the launch of packaged cakes, produced on the finest imported machinery. Taking into account Hilal's stellar track record and appreciation from the customer base, Kake is destined to be another one of Hilal's Halo brands.