概要

A high potential Marketing professional with over 9 years of diverse experience in Strategy Planning, Organizational Development, Project Management, Business Development, Marketing Management, Digital Marketing, and Event Management, with an MBA in HRM. Currently working as Business Development Executive at Institute of Business Management, Karachi.

项目

SHU Open House 2019
SHU Open House 2018
IVS Open Day 2017
IVS Open Day 2016
NAPA Performing Arts Festival 2012
NAPA Performing Arts Festival 2013
Young Directors Festival 2015
International Performing Arts Festival 2014
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工作经历

公司标识
Business Development Executive
Institute of Business Management
Sep 2020 - 代表 | Karachi, Pakistan

 To liaise with the industry including but not limited to human resource professionals, consultants, and practitioners including head of marketing and supply chain, CEOs, etc.
Highlights
·         Managing training program for Planning & Development Department, Government of Sindh
·         Manage training program for Webotiks
·         Marketing and managing Open enrolment programs
·         Focal person for a training program at IoBM under the banner of Benazir Bhutto Shaheed Human Resource Research and Development Board (BBSHRRDB)
·         Focal person for a training program at IoBM under the banner of National Vocational and Technical Training Course (NAVTTC), Government of Pakistan
·         Procured corporate stalls for the IoBM Career Fair 2022
Extra Involvement
·         Managing Alumni affairs and events

公司标识
Marketing Officer
Institute of Business Management
Jan 2020 - Aug 2020 | Karachi, Pakistan

 Manage institutional liaison with High Schools, colleges, and coaching centers. Creating linkages with the corporate sector, strategizing marketing operations, and Digital Media Management.
Highlights
·         Organize Open Houses for the prospective undergraduate students at IoBM in               2020 and 2022
·         Coordinated with A-Level and Intermediate Colleges for the Open House
·       Represented IoBM at Dawn Education Expo, various College fairs, and events

公司标识
In-charge Marketing & Communications
Barrett Hodgson University
Dec 2017 - Feb 2019 | Karachi, Pakistan

Manage institutional liaison with High Schools, colleges and coaching centers. Creating linkages with corporate sector, strategizing marketing operations and budgeting functions, PR and Media Management.


Selected Accomplishments:

Developed BHU’s Marketing Strategy for the year 2018-19.
Developed Print media advertisement plan w.r.t. admissions for Fall 2018
Liaising with A Level Schools and Intermediate Colleges for BHU’s outreach programs
Successfully organized Counsellor’s Meet-up with academic and career counsellors of schools and colleges
Liaising with high profile coaching centers and aptitude test preparation centers for outreach
Organized Campus Tours and Orientation sessions with the schools and colleges
Wrote Press Release of university’s events
Coverage of guest lectures and different university events in print media








I

公司标识
Marketing Manager
Indus Valley School of Art and Architecture (IVS)
Mar 2016 - Dec 2017 | Karachi, Pakistan

Prepare and implement a comprehensive Marketing Plan
 Plan, coordinate and carryout marketing visits
 Recommends and implement marketing and promotional campaigns to increase enrollment and awareness of programs utilizing various marketing strategies and mediums
 Collect information from all the departments for brochures/flyers
 Content and proof reading
 Create, deliver, edit and optimize marketing materials
 Video-updating web material coverage
 Coordination with Print and Electronic media
 Keeping Facebook and Twitter pages updated and alive
 Managing content for the IVS website
 Brief and concept writing for publicity material
 Design and develop artwork as per school branding policy
 Coordinate and deliver e-mail and SMS campaigns
 Arrange Career Counseling sessions with schools
 Outreach school campaign with HODs/CODs and alumni
 Building and developing contacts with various schools and colleges and maintain relationships
 Evaluating Marketing campaigns
Worked

公司标识
Assistant Manager Marketing and PR
National Academy of Performing Arts (NAPA)
Feb 2012 - Feb 2016 | Karachi, Pakistan

Developing target based marketing proposals for the sponsorships of NRT Plays
 Conducting meetings with the relevant corporate market for the above especially Banks, FMCG’s and School etc.
 Nurturing and developing strong long term relationship with NAPA’s relevant stake holders
 I was part of the team which developed the concept of Children Theatre Movement and since have sold more than 50 school shows for various plays of NRT
 Also responsible for social media marketing of NAPA, through its website, Facebook, and coordination with our sourced call center, which has enhanced our ticketing to almost 130% in 2014
 Devised and delivers customized presentations for all various MNC’s and major buying houses to promote the NAPA cause
 Furthermore I am heading the NAPA Membership Club, and personally manage the same having highly strong with more 500 select NAPA members
 Analyzing Sales Reports of every NAPA performances and submitted the same to the Marketing Head.
 Solely responsible for all the PR activities at NAPA, which includes arranging press conferences, developing press releases, coordination with electronic and print media for the same
 Also liaison with NAPA’s advertising agency for placement of various advertisement, OOH and brand activation plans Have strong relationship with foreign missions pertaining to synergize their cultural collaborations with NAPA
 Held a fund raiser for installation of theatre chairs and generated a revenue of Rs. 5.2 Million for the same May 2014
 Drafted Service Rules for the Employee Handbook

公司标识
Commercial Assistant
Siemens Pakistan Engineering Company
Feb 2007 - Jan 2008

学历

Institute Of Digital Marketing Pakistan
大专, ‎
Digital Marketing
Completed
2021
ILMA UNIVERSITY
硕士, 工商管理硕士学位, MBA‎
Advertising and Public Relations, HRM
CGPA 3.3/4
2010

技能

熟练 Corporate Communications
初学者 Digital Marketing
熟练 Event Sponsorship
中级 Financial and Budgeting Skills
熟练 Media Management

语言

熟练 乌尔都语
熟练 英语