To liaise with the industry including but not limited to human resource professionals, consultants, and practitioners including head of marketing and supply chain, CEOs, etc.
Highlights
·         Managing training program for Planning & Development Department, Government of Sindh
·         Manage training program for Webotiks
·         Marketing and managing Open enrolment programs
·         Focal person for a training program at IoBM under the banner of Benazir Bhutto Shaheed Human Resource Research and Development Board (BBSHRRDB)
·         Focal person for a training program at IoBM under the banner of National Vocational and Technical Training Course (NAVTTC), Government of Pakistan
·         Procured corporate stalls for the IoBM Career Fair 2022
Extra Involvement
·         Managing Alumni affairs and events

 Manage institutional liaison with High Schools, colleges, and coaching centers. Creating linkages with the corporate sector, strategizing marketing operations, and Digital Media Management.
Highlights
·         Organize Open Houses for the prospective undergraduate students at IoBM in               2020 and 2022
·         Coordinated with A-Level and Intermediate Colleges for the Open House
·       Represented IoBM at Dawn Education Expo, various College fairs, and events

Manage institutional liaison with High Schools, colleges and coaching centers. Creating linkages with corporate sector, strategizing marketing operations and budgeting functions, PR and Media Management.


Selected Accomplishments:

Developed BHU’s Marketing Strategy for the year 2018-19.
Developed Print media advertisement plan w.r.t. admissions for Fall 2018
Liaising with A Level Schools and Intermediate Colleges for BHU’s outreach programs
Successfully organized Counsellor’s Meet-up with academic and career counsellors of schools and colleges
Liaising with high profile coaching centers and aptitude test preparation centers for outreach
Organized Campus Tours and Orientation sessions with the schools and colleges
Wrote Press Release of university’s events
Coverage of guest lectures and different university events in print media








I

Prepare and implement a comprehensive Marketing Plan
 Plan, coordinate and carryout marketing visits
 Recommends and implement marketing and promotional campaigns to increase enrollment and awareness of programs utilizing various marketing strategies and mediums
 Collect information from all the departments for brochures/flyers
 Content and proof reading
 Create, deliver, edit and optimize marketing materials
 Video-updating web material coverage
 Coordination with Print and Electronic media
 Keeping Facebook and Twitter pages updated and alive
 Managing content for the IVS website
 Brief and concept writing for publicity material
 Design and develop artwork as per school branding policy
 Coordinate and deliver e-mail and SMS campaigns
 Arrange Career Counseling sessions with schools
 Outreach school campaign with HODs/CODs and alumni
 Building and developing contacts with various schools and colleges and maintain relationships
 Evaluating Marketing campaigns
Worked

Developing target based marketing proposals for the sponsorships of NRT Plays
 Conducting meetings with the relevant corporate market for the above especially Banks, FMCG’s and School etc.
 Nurturing and developing strong long term relationship with NAPA’s relevant stake holders
 I was part of the team which developed the concept of Children Theatre Movement and since have sold more than 50 school shows for various plays of NRT
 Also responsible for social media marketing of NAPA, through its website, Facebook, and coordination with our sourced call center, which has enhanced our ticketing to almost 130% in 2014
 Devised and delivers customized presentations for all various MNC’s and major buying houses to promote the NAPA cause
 Furthermore I am heading the NAPA Membership Club, and personally manage the same having highly strong with more 500 select NAPA members
 Analyzing Sales Reports of every NAPA performances and submitted the same to the Marketing Head.
 Solely responsible for all the PR activities at NAPA, which includes arranging press conferences, developing press releases, coordination with electronic and print media for the same
 Also liaison with NAPA’s advertising agency for placement of various advertisement, OOH and brand activation plans Have strong relationship with foreign missions pertaining to synergize their cultural collaborations with NAPA
 Held a fund raiser for installation of theatre chairs and generated a revenue of Rs. 5.2 Million for the same May 2014
 Drafted Service Rules for the Employee Handbook