I have more than 7 years of rich and diverse experience in the field of content writing and digital content management, copy-writing, editing proofreading, technical writing, proposal writing, and marketing communications coordination for Business to Business (B2B), Business to Customer (B2C), and Government to Citizen (G2C) domains. A refined content marketer with excellent analytical skills and attention to detail. I am a strategic communications professional with flair of creating and editing copy/content for websites, company profiles, press releases, case studies, newsletters, presentations, flyers, brochures and marketing collateral. Well versed in technical writing for various Software/Hardware products.
● Overseeing Web presence for flagship projects and maintaining the website for E-Khidmat Markaz a project of Govt. of Punjab.
● Planning, developing and executing B2B, B2C and B2G social media and marketing strategies for all the key projects.
● Developing and verifying engaging and innovative content for electronic and print media of key projects.
● Leading the design team to design the project/product portfolio, presentations, brochures, booklet and marketing collateral in English and Urdu for all the flagship projects.
● Analyzing, monitoring and evaluating CFSC district wise & service wise inquiries, calls data and complaints on daily basis for various reports for top management.
● Trained and on-boarded CSRs by providing training, orientations, and refresher sessions.
● Developed business presentations and project plans for Data center infrastructure design and management.
● Designed, developed and maintained the WordPress based websites of all the sister concerns of Datalink.
● Improved the content and design of company's websites to improve usability and increase overall traffic.
● Updated the website design and write-up for all the products and services offered by Datalink.
● Lead the design team to develop the product portfolios, introduction video and marketing collaterals for all the products and services of the Datalink KSA and all the sister concerns.
● Worked as part of Pre-sales team by writing EOI, RFQ, BOQ, RFI and proposals for global bids funded by World Bank, United Nation and USAid.
● Developed user and admin guide for the Capital market solutions developed by InfoTech Pvt Ltd.
● Provided support for documentation of proposals, editing and improving document esthetics and maintained all the documents within the central depository for easy access to the global sales team.
● Tracked task/ resource progress in order to meet deadlines timely and effectively.
● Coordinated with project management team and clients across the world for clarifications and correspondence purposes and increased success rate of the overall bids.