With a decade of experience in the development sector, I have honed my skills in communications and media management through various national and international organizations. As a performance-driven professional, I excel at serving as a spokesperson, developing innovative communication strategies, producing engaging content for social media, and organizing successful PR events. My extensive experience as a communication practitioner has instilled a highly professional attitude, a sharp eye for detail, and a deep passion for marketing. I am also well-equipped with excellent problem-solving skills and a proven track record of working effectively in a team environment.
· Strategize and execute comprehensive communication plans in alignment with the Snow Leopard Foundation\'s conservation objectives.
· Formulate and execute robust social media strategies, ensuring alignment with organizational goals and maximizing outreach.
· Curate and disseminate monthly and annual newsletters, maintaining a consistent and engaging tone.
· Collaborate closely with program staff across national and regional offices to gather and synthesize data and information for effective communication materials.
· Provide specialized support in branding for large-scale awareness events and campaigns at regional levels.
· Craft and refine press releases, publications, and social media content to maintain a professional and impactful organizational voice.
· Conceptualize and produce concise and compelling documentaries to convey key messages and narratives.
· Maintain and update the DigiMAP website to ensure it remains current, informative, and user-friendly.
· Collaborate with member organizations and content creators to optimize website functionality and content.
· Develop and execute social media strategies to enhance DigiMAP\'s online presence.
· Create engaging content, including text, images, and videos, for various social media platforms.
· Monitor and respond to audience engagement, comments, and messages.
· Plan and implement digital media advocacy campaigns aligned with DigiMAP\'s mission and goals.
· Collaborate with internal and external teams to create campaign content, including graphics, videos, and messaging.
· Analyze campaign performance and adjust strategies to maximize impact.
· Research and analyze digital media policies and issues relevant to DigiMAP\'s mission.
· Draft clear and persuasive policy statements and reports for publication and dissemination.
· Collaborate with subject matter experts to ensure accuracy and relevance.
· Curate and compile relevant content for DigiMAP\'s online newsletters.
· Design and distribute newsletters to subscribers, members, and stakeholders.
· Track and analyze newsletter engagement metrics to inform content decisions.
· Review and enhance brochures, leaflets, and IEC materials for Welthungerhilfe (WHH), consortium members, and downstream partners
· Collaborate with the marketing and communications teams at the Bonn (Germany) head office to obtain the necessary information for public relations
· Work closely with LSOs, CSOs, W/VOs and civil society organizations
· Establish and maintain favorable relationships with media outlets, organize media events,
· Manage the Welthungerhilfe country program landing page, ensuring the page is up-to-date, accurate, and engaging with regular postings
· Write and produce compelling communication materials and effectively disseminate them to key stakeholders
· Develop communication and visibility strategies for Welthungerhilfe Pakistan and its ongoing projects
· Receive regular updates from the Programmes Department on project status and donor visibility requirements
· Conduct field visits to ensure adherence to the visibility strategy Create high-quality videos, audio, and images for internet publishing
· Conduct interviews with beneficiaries and civil society and record success stories for use in publication materials
· Collaborate with the Programmes Department to create a communication strategy document
· Support field teams in developing visually appealing publication materials for beneficiaries.
· Lead the planning, implementation, and management of the project, ensuring timely and high-quality delivery
· Serve as a liaison with district and provincial government officials to coordinate project activities and maintain positive relationships
· Represent the project as an ambassador, spokesperson, and source of information within the district
· Develop and maintain contacts with relevant developmental, government, and media organizations to enhance project outcomes
· Conduct research and plan/manage events as needed to support project objectives
· Maintain close coordination and liaise with the National Team to report project-related progress, troubleshoot issues, and seek guidance as needed
· Develop weekly, quarterly, and monthly work plans, ensuring adherence to timelines and quality standards
· Oversee the implementation of project sessions/activities and ensure that they align with objectives and maintain high quality
· Support the PMU team in organizing engagement meetings at the provincial level with different schools and departments and assist in signing MOUs
· Develop, coordinate, and implement a comprehensive communication plan for the organization and project, utilizing various tools and methods to increase engagement with key audiences.
· Provide support in preparing work plans and budgets for the project.
· Lead the development and delivery of communication plans, gender policies, codes of conduct, and advocacy plans for the project.
· Ensure the project is functioning smoothly and optimally, implementing a strong quality assurance process to track progress and ensure the project is on track to achieve its goals.
· Oversee project functioning and provide guidance in preparing and updating weekly/monthly work plans.
· Lead and manage all media relations and develop IEC (Information, Education, and Communication) materials for the project.
· Develop progress reports, human-interest stories, factsheets, articles, case studies, success stories, and press releases.
· Contribute to the preparation and production of publications related to the project as required.
· Ensure timely delivery of all intermediate and final project outputs and submit narrative and financial reports as per specified format and schedule.
· Develop and deliver comprehensive communication plans, gender policies, codes of conduct, and advocacy plans for the project.
· Compile monthly, quarterly, and annual progress reports, both summary and narrative, to ensure accurate tracking of project performance.
· Manage social media sites and website content, ensuring compliance with organizational policies and standards.
· Support and guide the collation of information and preparation of analytical reports, meeting donor requirements and ensuring effective communication.
· Build strong media relations and manage internal communications, following organizational communication protocols to ensure efficient and effective communication.
· Contribute to the preparation and production of publications related to the project, providing quality content as needed.
· Establish partnerships and collaborations with other service providers, fostering mutually beneficial relationships.
· Provide support in preparing work plans and budgets, ensuring effective resource management.
· Develop communication department strategies aligned with Sahil’s objectives.
· Edit, design, and publish bilingual (English and Urdu) magazine, and Cruel Numbers report.
· Write editorials, articles, feature reports, and monitoring reports for Sahil Magazine.
· Develop the annual work plan for the media department and manage all social media accounts of Sahil effectively.
· Maintain strong relationships with journalists for publication of stories with adequate coverage.
· Attend radio and TV talk shows to raise awareness about child abuse and child rights.
· Build coordination with government and other relevant departments to lobby for legislation for child rights.
· Lead, plan and manage the collection and production of communications resources for campaigns and training, representing Sahil at different seminars, exhibitions, and programs.
· Develop and maintain local contacts and linkages with different developmental, government, and media organizations.
· Ensure that all communications staff members have the required skills and knowledge.
· Take the lead in distributing emergency materials and ensuring their availability
· Maintain a regular database system for monitoring and evaluating project data
· Ensure compliance with regulations and timely implementation of all fieldwork activities
· Continuously assess and evaluate Cash for Work activities
· Collaborate with the Project Officer to develop distribution records, official papers, and requests
· Consult with the Project Officer to make appropriate adjustments in program design or implementation strategies
· Provide updated photographs, success stories, and other data for the website and social media pages
· Develop and implement a communications strategy for the organization
· Collaborate with MEAL and MIS specialist to create a web-based reporting system
· Develop and distribute communication and promotional materials
· Build partnerships with NADRA, local government, education, and health departments for joint implementation of the UBR project
· Assist in project monitoring, reporting, and evaluation Provide staff training on report writing and communication skills
· Create a media campaign strategy for publicity and donation drives
· Design and publish advocacy and publicity campaign materials, such as newsletters, brochures, pamphlets, flyers, etc.
· Develop and maintain standardized formats for staff reports and communication.
• Edit and revise copy to enhance clarity and readability, or oversee others who perform this task
• Proofread and correct errors in spelling, punctuation, and syntax in copy
• Organize publication content in accordance with editorial policies and style guidelines
• Verify accuracy of facts, figures, and dates using credible sources
• Review and approve proofs from the composing room prior to publication production
• Establish connections and maintain relationships with various government bodies and advertising agencies
• Assign topics, events, and stories to individual writers or reporters for coverage
• Assess and edit manuscripts or other materials submitted for publication, and consult with authors regarding changes to content, style, or organization, as well as publication
• Write articles, features, and columns on political, social, educational, entertainment, current events, and other topics
• Conduct interviews with individuals in various situations and contexts.
· Brainstorm story and news package ideas
· Conduct research and gather evidence to support stories using reliable sources
· Build and maintain relationships with local contacts and act as a public relations representative
· Adhere to media laws and industry codes of conduct
· Write, edit, and fact-check news content obtained from various sources.
Mamtaz has advanced analytical skills. Can process a lot of information and make it seem easy.