概要

Ability to interface fairly and effectively with relations, professional manners, capable to work under pressure, meet deadlines in a timely manner. Ambitious team player, hard worker, enjoys challenges, learns, goal oriented, driven, and adapts quickly. Strong communication and conceptual skills, very personable excellent organizer, skilled listener with ability to asses, manage and the needs of multiple departments./p/div

项目

Effects of Brand Equity on Consumer Buying Behavior in Tobacco Industry

工作经历

公司标识
Sales Capability and GTM Manager
Ismail Industries Limited
Nov 2021 - 代表 | Karachi, Pakistan

公司标识
Assistant Trade Category Manager
Ismail Industries Limited
Jan 2018 - Nov 2020 | Karachi, Pakistan


Assist manager in developing product marketing strategy, trade marketing initiatives and work closely with the sales and marketing team to ensure trade marketing strategies are aligned with marketing objectives and sales revenue targets
Serve as liaison to sales teams, helping to define and optimize local marketing, sales and outreach efforts in geographic markets across the country
Develop and advance strong internal and external stakeholders’ partnerships to ensure effective implementation of marketing campaigns that meet or exceed objectives. Examine marketing research to assess campaign performance and provide suggestions for optimization

公司标识
Assistant Market Strategy and Planning Manager
Procter & Gamble Pakistan Limited
Oct 2013 - Jan 2018 | Karachi, Pakistan


Responsible of handling core commercial operations for Head & Shoulders, Pantene, Safeguard, Olay and Wella Professional
Manage purchase requisitions and GR for miscellaneous marketing materials using SAP
Optima/Factsheets (trade plans) handling and tracking timely deployment to sales team and distributor
Budget tracking, commitments, claims, actual, Data analysis of sales and active distribution by brand and channels
Monitor and track brands market share & performance quarterly basis to identify risks & opportunities
Facilitating on top random field stock requirements with SNO
Coordinating with vendors for timely POSM development and deployment
Consumer/Market insights on competition pricing and marketing initiatives
Analyze the trends of all the promotional and customer business development activities
To report Brand Manger regarding the brand performance and share, sales, retail audit and distribution across the channels on monthly basis.

公司标识
Team Leader – Sales & Trade Marketing
British American Tobacco Group
Nov 2011 - Apr 2013 | Karachi, Pakistan

• Supervise sales / merchandising team (with leadership skills, motivation, reward management and delegation)
• Make availability of the products via sales man/sales promoters (According to the planogram store wise)
• To proceed retailers customer on Invoice discounts / Off invoice discounts
• Customer monthly / Quarterly / yearly Incentives
• Customer’s business partnership agreements (for new and existing customers according to the company policy)
• Keep tack and execute key business drives like (Sales promotions, Discounts, different trade offers, in store marketing activities, merchandising and consultancy)
• Key accounts management (stock check, trade offers, discounts and different marketing promotions and maintain good 1-2-1 relationship with random visits)
• Claim processing of Retailers/distributors (monthly, quarterly or yearly as per company policy)
• Distributor ROI, and clearly brief about the profits and to seek other business partners for investment which could help more company financials growth
• Distributor stock issuance request, invoice processing and payments
• Distributor on ground inventory record
• Daily sales tracking in term of value and volume
• Distributor coverage (Actual covered vs. stores universe, Numeric and weighted etc)
• Logistics and warehousing
• BTL activities
• Market visits

学历

Preston University
硕士, , Masters in Business Administration‎
Marketing
CGPA 3.3/4
2013
University of Karachi
学士, , Bachelor's of Commerce‎
Accounts, Stats, Economics, Business Law, Income Tax Law
2008
Govt. Islamia Science College Karachi
中级/A级, , Pre-Engineering‎
Chemistry
2004

技能

熟练 Accounts / Manager
熟练 Admin Assistantce
熟练 Affiliate Management
熟练 Agile Leadership
熟练 Analytic Reporting
熟练 Area Sales
熟练 Asset Management
熟练 Asset Planning
中级 Aviation Regulation
熟练  Adobe Premiere Pro
熟练 Billing
熟练 Boutique Knowledge
熟练 Branch Licensing Policy
熟练 Brand Activation
熟练 Brand Management
熟练 Business Decision Making
熟练 Business Development Strategies
熟练 Client Acquisition
熟练 Client Relationshup
熟练 Compliance Quality Control
初学者 Compressed Air
熟练 Content Management
熟练 Cooordination Skills
熟练 Corporate Sales Management
熟练 Create Purchase Orders
熟练 CRM Analysis
熟练 CRM Program Management
熟练 Customer Service Systems
熟练 Data Management
熟练 Data Reconciliation
熟练 Database Management 
熟练 Development Development
熟练 Direct ales
熟练 Distributors
熟练 EHR
熟练 Employee Performance Management
熟练 End to End Sales
熟练 Ensure Collection
熟练 Enthusiastic Self Starter
熟练 Field Operation
熟练 Fincane Reporting
熟练 Formal Quotations Preparation
熟练 Good Presentation Skills
中级 Government Clients
中级 Health Safety Management
熟练 HFO Operations Handling
熟练 High Achiever
熟练 Human Resource Planning
熟练 Insurance Knowledge
熟练 Insurance Coordination

语言

中级 普什图语
熟练 旁遮普语
熟练 信德语
熟练 英语
熟练 乌尔都语