概要

Creative, capable, and energetic professional who has comprehensive knowledge of the latest media trends and consumer habits. Thrives on the challenge of short timelines and last-minute changes and has extensive media experience. Ability to make complicated things simple and is creative & intelligent in approach to solve brands business and marketing objectives. Well versed in marketing research and brand strategy. Driven by KPI’s and achieving the best possible ROI on any marketing spend

工作经历

公司标识
Assistant Manager Fulfillment
Kansai Paint (pvt) Ltd
Jun 2021 - 代表 | Lahore, Pakistan

• Conducting time and motion mapping research study to identify gaps in current organizational structure
• Establishing supply and apply services and platforms
• Establishing ecommerce platforms for online purchase of products and services etc.
• Evaluating and establishing customer support systems i.e. web chat, call center, mobile app etc.
• Identifying skill gaps in current available resources and designing training needs
• Ensure the highest level of Customer satisfaction
• Develops and implements business process initiatives to optimize departmental operations in accordance with overall business objectives
• Analyse current operations and make recommendations on ways to improve
• Reduce gaps in people, process, technology and time management
• Supporting marketing department in designing and implementing marketing campaigns

公司标识
Manager strategy and client services
GroupM
May 2021 - Jun 2021 | Lahore, Pakistan

· Creating brand strategy through entertainment, sports & partnerships and maximizing value for brands through integrating an overall amplification plan across digital, traditional media and BTL activities
· Responsible for developing marketing strategies and fresh innovative ideas to inspire and engage respective brands audience and achieve their marketing objectives
· Identifying creative and innovative platforms to meet client’s business goals
· Contribute to the department’s strategic planning and business development activities
· Internal & external team management
· Liaison and maintaining close relationship with key stake holders

公司标识
Manager Media Buying
GroupM Pakistan (Pvt) Limited
Jun 2017 - Apr 2021 | Lahore, Pakistan

• Responsible for negotiating and purchasing media
• In charge of monitoring the performance of all media projects and buying assignments
• Planning, negotiating, buying, tracking, and optimizing media campaigns
• Serving as a liaison to partners and ad networks
• Establishing solid relationships with brands and media vendors
• Developing media strategies and tactics
• Researching media opportunities and presenting recommendations and analysis to internal and external teams
• Maintain & achieve KPI’s and maximize ROI

公司标识
Media Executive
ORIENTM MCCANN ERICKSON
Dec 2015 - May 2017 | Lahore, Pakistan

• Coordinating with clients
• Prepare competitive data overview, analysis and presentation
• Prepare on-going / post campaign reporting
• Prepare assessment of media and event opportunities
• Prepare presentations to pitch new clients
• Prepare presentations on monthly media review
• Prepare industrial review presentations
• Calculating GRP’s and Channel ratings
• Maintaining monthly deviation sheet
• Placement analysis report

公司标识
Research Executive
Iris Communications
Jan 2014 - Dec 2015 | Lahore, Pakistan

• Coordinating with clients.
• Proposal writing.
• Screener/Questionnaire and other research related stimuli development.
• Field execution.
• Data analysis.
• Report writing.

学历

Forman Christian College
学士, , Bachelors of Science(HONS.)‎
Economics
2012
Fazaia Intermediate College, samungli Quetta.
中级/A级, , F.Sc Pre-Engineering‎
Math, Physics, Chemistry
2007
St. Francis Grammar School, Quetta.
大学入学/0级, , Matriculation in Science‎
Science
2003

技能

熟练 Analytical approach to problem solving
熟练 Attention to detail and time management
熟练 Knowledge of media strategy, campaign
熟练 PPC Command
熟练 Proficient at using Microsoft Office

语言

熟练 乌尔都语
熟练 英语