Creative, capable, and energetic professional who has comprehensive knowledge of the latest media trends and consumer habits. Thrives on the challenge of short timelines and last-minute changes and has extensive media experience. Ability to make complicated things simple and is creative & intelligent in approach to solve brands business and marketing objectives. Well versed in marketing research and brand strategy. Driven by KPI’s and achieving the best possible ROI on any marketing spend
• Conducting time and motion mapping research study to identify gaps in current organizational structure
• Establishing supply and apply services and platforms
• Establishing ecommerce platforms for online purchase of products and services etc.
• Evaluating and establishing customer support systems i.e. web chat, call center, mobile app etc.
• Identifying skill gaps in current available resources and designing training needs
• Ensure the highest level of Customer satisfaction
• Develops and implements business process initiatives to optimize departmental operations in accordance with overall business objectives
• Analyse current operations and make recommendations on ways to improve
• Reduce gaps in people, process, technology and time management
• Supporting marketing department in designing and implementing marketing campaigns
· Creating brand strategy through entertainment, sports & partnerships and maximizing value for brands through integrating an overall amplification plan across digital, traditional media and BTL activities
· Responsible for developing marketing strategies and fresh innovative ideas to inspire and engage respective brands audience and achieve their marketing objectives
· Identifying creative and innovative platforms to meet client’s business goals
· Contribute to the department’s strategic planning and business development activities
· Internal & external team management
· Liaison and maintaining close relationship with key stake holders
• Responsible for negotiating and purchasing media
• In charge of monitoring the performance of all media projects and buying assignments
• Planning, negotiating, buying, tracking, and optimizing media campaigns
• Serving as a liaison to partners and ad networks
• Establishing solid relationships with brands and media vendors
• Developing media strategies and tactics
• Researching media opportunities and presenting recommendations and analysis to internal and external teams
• Maintain & achieve KPI’s and maximize ROI
• Coordinating with clients
• Prepare competitive data overview, analysis and presentation
• Prepare on-going / post campaign reporting
• Prepare assessment of media and event opportunities
• Prepare presentations to pitch new clients
• Prepare presentations on monthly media review
• Prepare industrial review presentations
• Calculating GRP’s and Channel ratings
• Maintaining monthly deviation sheet
• Placement analysis report
• Coordinating with clients.
• Proposal writing.
• Screener/Questionnaire and other research related stimuli development.
• Field execution.
• Data analysis.
• Report writing.