概要

Marketing | Brand | Strategy | FinTech | Communications | Commercial | Kistpay, x Samsung, x TOR, x Bank Alfalah, x Brand Spectrum, x Monal. MBA Marketing. 


I bring in over 12 years of experience in corporate, entrepreneurship and consultancy, with 9+ of these being in Marketing. I've worked with leading organizations including Samsung Electronics, Kistpay, The Outsource Resource Pvt. Ltd., Bank Alfalah and The Monal Group from brand side and with the likes of OPPO, TCL, Descon and Nestle, among others, from agency side.

I have strong experience in both B2C and B2B landscapes in #marketing (#ATL, #BTL, #Digital, #Influencer), #commercial management and #communications.
Industries worked in:
#Electronics
#Smartphones
#FinTech
#Banking
#Agency
#FMCG
#B2B
#B2C
#Digital

Pakistan Digital Awards 2022 winner 🏆

工作经历

公司标识
Head of Commercial
Kistpay Pvt. Ltd.
Jun 2022 - 代表 | Islamabad, Pakistan

·         Responsible for overseeing the objectives and implementation of all commercial strategies
·         Leading B2B and Telecom Relations Team
·         Development & Implementation of Brand Identity & Strategy
Development & Implementation of Marketing & PR Strategies

公司标识
Chief Commercial Officer
The Monal Restaurant Group
Aug 2021 - Jan 2022 | Islamabad, Pakistan

The Outsource Resource (Pvt.) Ltd. is a dynamic Management Services Company. It provides Recruitment, Corporate Training, Marketing Consultation & Digital Marketing Services, Manpower Outsourcing, and Tax Consultation.
·         Provided Marketing Consultation to various established clients and start-ups
·         Ran Digital Marketing Campaigns for clients on Social Media and Search & Display Networks
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Planned, directed, and evaluated the Advertising Campaigns for clients from ideation stage to execution and feedback
·         Conducted Training Sessions as a Business & Life Coach to Corporations & SME’s
·         Provided clients with Overall Business Consultation and assisted them with Strategy Development and Implementation
·         Lead a team of HR Managers to deliver on key client’s requirements in Payroll Solutions, Assessments and Recruitment
·         Brought in multiple new clients via B2B marketing
·         Developed and implemented Strategy & SOPs for enabling more productive and efficient processes and results for Manpower Outsourcing Team

公司标识
Account Director
Brand Spectrum
Apr 2021 - Aug 2021 | Lahore, Pakistan

Brand Spectrum is a Leading Integrated Marketing Services Company, providing Brand Strategy Development, Creative & Design Services, Public Relations (PR), Influencer Marketing, Experimental Marketing and Content Creation
·         Lead a team of brand strategists, creative managers, content creators and copywriters
·         Client Servicing & Management for leading Brands in FMCG, Health, Retail & Electronics
·         Brand Strategy Development & Implementation
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Corporate PR, Influencer Marketing, Digital PR, Activations Campaign Planning & Management

公司标识
Executive Director Marketing
The Outsource Resource (Pvt.) Ltd.
Jul 2014 - Apr 2021 | Lahore, Pakistan

The Outsource Resource (Pvt.) Ltd. is a dynamic Management Services Company. It provides Recruitment, Corporate Training, Marketing Consultation & Digital Marketing Services, Manpower Outsourcing, and Tax Consultation.
·         Provided Marketing Consultation to various established clients and start-ups
·         Ran Digital Marketing Campaigns for clients on Social Media and Search & Display Networks
·         Analysis of Digital, Social Media and Influencer Campaigns for clients
·         Planned, directed, and evaluated the Advertising Campaigns for clients from ideation stage to execution and feedback
·         Conducted Training Sessions as a Business & Life Coach to Corporations & SME’s
·         Provided clients with Overall Business Consultation and assisted them with Strategy Development and Implementation
·         Lead a team of HR Managers to deliver on key client’s requirements in Payroll Solutions, Assessments and Recruitment
·         Brought in multiple new clients via B2B marketing
·         Developed and implemented Strategy & SOPs for enabling more productive and efficient processes and results for Manpower Outsourcing Team

公司标识
Product Manager - Mobile Phones / Handheld Devices
Samsung Electrionics
Aug 2012 - Jun 2014 | Lahore, Pakistan

• Performed Product launch planning and Product Life Cycle Management
• Conducted Market Trend Analysis and Competition Projection
• Segment and Product Wise Marketing, Media Planning & Execution
• Lead Coordination with Advertising & Creative agencies and other vendors
• Launched Flagship Products (Galaxy S Series & Galaxy Note Series) in Premium Segment
• Increased market share in low tier segments occupied by local and Chinese brands
• Planned and Executed ATL, BTL and Digital Campaigns for Smartphones & Featurephones
• Lead Brand activation activities including their planning and execution
• Liaison with the Global Head Office, Suwon, South Korea, for Strategy Implementation

公司标识
Business Unit Lead
The Outsource Resource (Pvt) Ltd.
Oct 2009 - Jul 2010 | Lahore, Pakistan

• Business Development to enhance customer base
• Worked with the Manager Operations in organizing, planning and implementing strategy
• Ensured schedules and objectives are met by the HR Managers via training & follow-up
• Management of operating costs, budget, and resources
• Communication with & provision of support to the Outsource Payroll Management team

公司标识
Royal Banking Officer/Area Coordinator
Bank Alfalah Limited
Sep 2007 - Sep 2009 | Lahore, Pakistan

• Performed Area Coordination, Data Collection, Analysis & Business Development as Area Coordinator
• Process Flow Development, Product Development, Policy Drafting at Group Office Level
• Also: Management Trainee Officer (MTO) - Training & Development Center Dec 07 - May 08
• Also: Operations Officer at Model Town, Lahore Branch Sep 07 - Dec 07

学历

Lahore University of Management Sciences (LUMS)
硕士, , Masters in Business Administration‎
MANAGEMENT & MARKETING
2012
Bond University
硕士, , Masters in Business Administration‎
Marketing
2011
Lahore School of Economics
学士, , Bachelors of Science(HONS.)‎
Economics
2007
Aitchison College
中级/A级, , A Level‎
General Science
2004
Aitchison College
大学入学/0级, , O-Level‎
O-Level
2002

技能

熟练 Account Marketing
熟练 Accounts / Manager
熟练 Adaptive Leadership
熟练 Adobe Photoshop 
熟练 Advertising Campaign
熟练 Advertising Management
熟练 Aesthetic Procedures Knowledge
熟练 Agency Coordination
熟练 Agency Relationship Management
中级 Agile Methodologies
熟练 Analytic Thinking
熟练 Analytical And Data Driven Thinking
熟练 Analytical Mind
熟练 Analytical Skills
熟练 Analytical Skils
熟练 Analytical Thinking
熟练 Analyze Problems
熟练 Article Writing
熟练 Audio Effects
熟练 • Ability To Understand And Manage Profit And
熟练 B 2 C Marketing
熟练 B2B Manager
熟练 Bio Surgery
熟练 Block Copolymers
熟练 Branch Support.
熟练 Brand Activation
熟练 Brand Advertising
熟练 Brand Awareness
熟练 Brand Consulting
熟练 Brand Development
熟练 Brand Management
熟练 Brand Reputation
熟练 Brand Revitalization
熟练 Brand Strategy
熟练 Branding
熟练 British Accents
熟练 Business Coach
熟练 Business Communication
熟练 Business Decision Making
熟练 Business Development
熟练 Business Development Process
熟练 Business Development Strategies
熟练 Business Dnvelopment Strategies
熟练 C Level Leadership
熟练 C++
熟练 Campaign Management
熟练 Campaigns Management
中级 Channels of Distribution
熟练 Charismatic Leadership
熟练 Chemical Researching

语言

中级 旁遮普语
熟练 乌尔都语
熟练 英语