概要

WEB ~ ONLINE SEARCH OPTIMIZATION MANAGEMENT

Committed team leader focused on driving growth and highly profitable customer acquisition globally
Results-driven professional with 13+ years of marketing experience for leading-edge Internet and software companies. Expertise in management of search engine marketing (paid search, search engine optimization), online/display advertising, Web site management, and collateral production internationally. Collaborative and cross-functional approach; deliver 35% year-over-year growth. Optimized over 200 sites for top 10 positions in SERP.

Areas of excellence and technical experience include:

• SEO Strategies
• Search Engine Marketing Campaigns (PPC Management and Paid Campaigns)
• Keyword Research & Mapping
• Organic Search Traffic
• Link Building
• Web Analytics
• On-page Coding factor review
• Local Listing Optimization
• Campaign Performance Analytics
• Technical Server Side Analysis
• Optimization of Content
• Strategic Planning
• Web Site Design Structure
• Mobile Apps Marketing
• Brand Building Strategies
• Target Marketing Writing/Content Development
• Presentation Frameworks
• Management & Communications
• Budget/Forecasting
• Strategic site planning
• Social Media Marketing
• ROI - Return on Investment
• Applications - MS Office, Google Adwords Editor, Dreamweaver, Google Webmaster tools,
• Traditional Marketing - Trade Shows, Public Relations, Press Releases, E-mail Marketing
• Analytics - Google Webmaster tools, WebTrends, Websidestory, Google Analytics, SEOmoz, Clickminded tools, Hubspro, Spyfu, Ahrefs, Grammerly,
• Languages - HTML, CSS.
• Experience with content management systems, such as Joomla, Blogger, Weebly, and WordPress.

工作经历

公司标识
Digital Marketing Head
Teknologics (PVT) Ltd.
Feb 2020 - 代表 | Lahore, Pakistan


Strategies the search engine marketing presence for different clients.
Design, build and maintain social media presence.
Managing PPC campaigns across multiple platforms.
Identifies trends and insides and optimizes spend and performance based.
Instrument conversion points and optimize user funnels.
Creating and maintaining Client’s relationship.
Conducting A/B testing, heatmap check-ups.
Collaboration with different team members on different projects.

公司标识
Digital Marketing Consultant
Nextbridge (Pvt) Ltd
Jun 2018 - Jan 2021 | Lahore, Pakistan

• Organizing and evaluating SEM and SEO campaign reports.
• Developing and updating PPC strategies for maximum efficiency.
• Handling in house PPC campaigns for 4 different verticals.
• Performing budget estimates for maximum project return maintenance.
• Collaborating with team members in all project executions.
• Monitoring performance and campaign results.
• Conducting tests to optimize keywords on a regular basis.
• Working to optimize conversion rates for various PPC projects.
• Organizing in house meetups of different departments and bloggers

公司标识
Senior SEO Expert
Kualitatem Pvt. Ltd
Sep 2015 - Jul 2018 | Lahore, Pakistan

Sr. SEO Expert at Kualitatem (PVT) Ltd, — Sep, 2015 to July, 2018
• Conduct lead planning and strategy development with the marketing team
• Handle delivery and monitoring of SEO and PPC campaigns reports.
• In house mobile app marketing with different strategies.
• Strategically working with clients with one platform.
• Prepare performance analysis reports and suggest recommendations
• Track site activity and performance using Google Analytics, Ahrefs, SEOmoz
• Research backlink profiles and recognize linking
• Perform competitor’s SEO performance.
• Focusing on Social media marketing mostly on LinkedIn

Primary Keywords I am working for Kualitatem.Com:

• Software testing company
• Software testing services
• Automation testing company
• Automation testing services
• Responsive testing company
• QA Testers
• QA Services

公司标识
SEO/SEM/SMO Team Lead
HDP (PVT) Ltd.
Dec 2012 - Apr 2015 | Lahore, Pakistan

Set challenging objectives and drive profitable customer acquisition through a team of SEO experts. Align to HDP rigorous expectations in development of the 3-months search strategy; devise million dollar sales forecasts and oversee budget. Conceptualize and present frameworks that focus on search tactics, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.
• Launch and direct online marketing campaigns to increase organic search traffic that reach out to a targeted audience unaware of products after careful planning, analysis and execution.
• Provide SEO expertise to the business development team including the assessment of prospective clients, documentation, deck preparation and in-person presentations
• Develop competitive analysis reports, analyze data and forecasts of accounts
• Create and maintain SEO Best Practices for link building, site infrastructure and keyword research.
• Manage ongoing daily relationships with International clients offering guidance and consulting.
• Developed online relationships with other sites for link building purposes.
• Lead strategy sessions with internal staff and direct efforts of any partnering SEO services.
• Setup tracking, advanced segments, funnels and custom reporting within Google Analytics.
• Develop comprehensive site analysis and technical server side recommendations.
• Directed 30+ new clients to the company via search engines in less than a month’s time.
• Create and Execute Web Marketing PPC Campaigns to promote products using Google Adwords, Social Media and other web marketing tools.
• Govern Web Analytics for entire enterprise.
• Setup Goals, Funnels, tracking codes and construct segmented reports to entire organization to accurately gauge web projects, campaigns and processes.
• Maximized improvements by strategically merging campaigns into one large holistic campaign and boosted ROI to 80%.

公司标识
Search Engine And Social Media Optimizer
InvoCode Pvt Ltd
Jun 2011 - Dec 2012 | Lahore, Pakistan

Exceeded challenging objectives by devising and employing high-impact strategies and tactics, including contextual and site targeting, keyword researching and restructuring, in management of paid search marketing campaigns for product promotion. Managed search engine optimization, including URL, content, and on-page optimization, for company’s main revenue generating product, Stealthgenie, a cell phone monitoring application.
• Pushed organic search engine visibility for StealthGenie.com by 600% in 2011; increased targeted keywords ranked in the "top four" positions from 0% to 100%, i.e, from zero ranking to the top 5 positions in search results.
• Performed keyword research and keyword mapping for each page.
• Optimized content for website, blog, guest postings, and press releases based on keyword strategy.
• Implemented internal and external link building strategy for organization.
• Utilized Google Analytics to maximize awareness of site usage.
• Developed online relationships with other sites for link building purposes.
• Launched long term social media marketing campaign.

StealthGenie
http://stealthgenie.com

Main keywords:
• Cell phone spying
• Mobile spy
• Android monitoring
• iPhone spy
• Blackberry spy
• Employee monitoring software/app
• Parental monitoring
• Cell phone tracker

公司标识
Search Engine Optimizer
Sofizar ConstellationCK Inc.
Mar 2011 - Jun 2011 | Lahore, Pakistan

公司标识
Search Engine Optimizer
SG communications
Dec 2008 - Mar 2011 | Lahore, Pakistan

学历

University of the Punjab
硕士, 工商管理硕士学位, MBA (Marketing)‎
Marketing (Brand Management, Consumer Behavior), Marketing and Brand Management
所占比重 83%
2015
University of the Punjab
学士, 艺术学士, Bachelors in Arts‎
English
等级 B
2012
BISE
中级/A级, 贸易学学生, Intermediate of Commerce‎
English, Commerce
等级 B
2010
Board of Intermediate & Secondary Education, Lahore
大学入学/0级, , Matric with computer science‎
Arts
2007

技能

熟练 Analytical Mind
熟练 B2B Manager
熟练 Blog Marketing
熟练 Brand Activation
熟练 Brand Awareness
熟练 Brand Management
熟练 Brand Performance Management
熟练 Business Dnvelopment Strategies
熟练 Campaigns Management
熟练 Caption Translation
熟练 Client Relationship Management
熟练 Content Blogging
熟练 Content Marketingc1
熟练 Content Optimization
熟练 Corporate Website Management
熟练 Creative Campaign Development
熟练 Digital Business Development
熟练 Digital Marketing
熟练 Digital Marketing Analysis
熟练 Digital Marketing Management
熟练 Digital Marketing Skills
熟练 Digital Media
熟练 Digital Strategy
熟练 eCommerce SEO
熟练 Email List Generation
熟练 Email Marketing
熟练 Google
熟练 Google Ads Words
熟练 Google AdWords
熟练 Google Analytics
熟练 Google Webmaster
熟练 Google+
熟练 Keyword Analysis
熟练 Keyword Research Skills
熟练 MarketAssessment
中级 Marketing Email Writing
熟练 Marketing Fulfillment
熟练 Marketing Process
熟练 Marketing Software Command
熟练 Marketing Strategies'
熟练 Marketing Strategy
熟练 Mass Email Marketing
熟练 ommunications Skills
熟练 Online Sales
熟练 Pay Per
熟练 Pay Per Click
熟练 Performance Marketing
熟练 Presentation Skills
熟练 Product Promotion Analysis
熟练 Search Engine Marketing

语言

熟练 旁遮普语
熟练 乌尔都语
熟练 英语