خلاصہ

WEB ~ ONLINE SEARCH OPTIMIZATION MANAGEMENT

Committed team leader focused on driving growth and highly profitable customer acquisition globally
Results-driven professional with 13+ years of marketing experience for leading-edge Internet and software companies. Expertise in management of search engine marketing (paid search, search engine optimization), online/display advertising, Web site management, and collateral production internationally. Collaborative and cross-functional approach; deliver 35% year-over-year growth. Optimized over 200 sites for top 10 positions in SERP.

Areas of excellence and technical experience include:

• SEO Strategies
• Search Engine Marketing Campaigns (PPC Management and Paid Campaigns)
• Keyword Research & Mapping
• Organic Search Traffic
• Link Building
• Web Analytics
• On-page Coding factor review
• Local Listing Optimization
• Campaign Performance Analytics
• Technical Server Side Analysis
• Optimization of Content
• Strategic Planning
• Web Site Design Structure
• Mobile Apps Marketing
• Brand Building Strategies
• Target Marketing Writing/Content Development
• Presentation Frameworks
• Management & Communications
• Budget/Forecasting
• Strategic site planning
• Social Media Marketing
• ROI - Return on Investment
• Applications - MS Office, Google Adwords Editor, Dreamweaver, Google Webmaster tools,
• Traditional Marketing - Trade Shows, Public Relations, Press Releases, E-mail Marketing
• Analytics - Google Webmaster tools, WebTrends, Websidestory, Google Analytics, SEOmoz, Clickminded tools, Hubspro, Spyfu, Ahrefs, Grammerly,
• Languages - HTML, CSS.
• Experience with content management systems, such as Joomla, Blogger, Weebly, and WordPress.

تجربہ

کمپنی کا لوگو
Digital Marketing Head
Teknologics (PVT) Ltd.
فروری ۲۰۲۰ - موجودہ | Lahore, Pakistan


Strategies the search engine marketing presence for different clients.
Design, build and maintain social media presence.
Managing PPC campaigns across multiple platforms.
Identifies trends and insides and optimizes spend and performance based.
Instrument conversion points and optimize user funnels.
Creating and maintaining Client’s relationship.
Conducting A/B testing, heatmap check-ups.
Collaboration with different team members on different projects.

کمپنی کا لوگو
Digital Marketing Consultant
Nextbridge (Pvt) Ltd
جون ۲۰۱۸ - جنوری ۲۰۲۱ | Lahore, Pakistan

• Organizing and evaluating SEM and SEO campaign reports.
• Developing and updating PPC strategies for maximum efficiency.
• Handling in house PPC campaigns for 4 different verticals.
• Performing budget estimates for maximum project return maintenance.
• Collaborating with team members in all project executions.
• Monitoring performance and campaign results.
• Conducting tests to optimize keywords on a regular basis.
• Working to optimize conversion rates for various PPC projects.
• Organizing in house meetups of different departments and bloggers

کمپنی کا لوگو
Senior SEO Expert
Kualitatem Pvt. Ltd
ستمبر ۲۰۱۵ - جولائی ۲۰۱۸ | Lahore, Pakistan

Sr. SEO Expert at Kualitatem (PVT) Ltd, — Sep, 2015 to July, 2018
• Conduct lead planning and strategy development with the marketing team
• Handle delivery and monitoring of SEO and PPC campaigns reports.
• In house mobile app marketing with different strategies.
• Strategically working with clients with one platform.
• Prepare performance analysis reports and suggest recommendations
• Track site activity and performance using Google Analytics, Ahrefs, SEOmoz
• Research backlink profiles and recognize linking
• Perform competitor’s SEO performance.
• Focusing on Social media marketing mostly on LinkedIn

Primary Keywords I am working for Kualitatem.Com:

• Software testing company
• Software testing services
• Automation testing company
• Automation testing services
• Responsive testing company
• QA Testers
• QA Services

کمپنی کا لوگو
SEO/SEM/SMO Team Lead
HDP (PVT) Ltd.
دسمبر ۲۰۱۲ - اپریل ۲۰۱۵ | Lahore, Pakistan

Set challenging objectives and drive profitable customer acquisition through a team of SEO experts. Align to HDP rigorous expectations in development of the 3-months search strategy; devise million dollar sales forecasts and oversee budget. Conceptualize and present frameworks that focus on search tactics, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.
• Launch and direct online marketing campaigns to increase organic search traffic that reach out to a targeted audience unaware of products after careful planning, analysis and execution.
• Provide SEO expertise to the business development team including the assessment of prospective clients, documentation, deck preparation and in-person presentations
• Develop competitive analysis reports, analyze data and forecasts of accounts
• Create and maintain SEO Best Practices for link building, site infrastructure and keyword research.
• Manage ongoing daily relationships with International clients offering guidance and consulting.
• Developed online relationships with other sites for link building purposes.
• Lead strategy sessions with internal staff and direct efforts of any partnering SEO services.
• Setup tracking, advanced segments, funnels and custom reporting within Google Analytics.
• Develop comprehensive site analysis and technical server side recommendations.
• Directed 30+ new clients to the company via search engines in less than a month’s time.
• Create and Execute Web Marketing PPC Campaigns to promote products using Google Adwords, Social Media and other web marketing tools.
• Govern Web Analytics for entire enterprise.
• Setup Goals, Funnels, tracking codes and construct segmented reports to entire organization to accurately gauge web projects, campaigns and processes.
• Maximized improvements by strategically merging campaigns into one large holistic campaign and boosted ROI to 80%.

کمپنی کا لوگو
Search Engine And Social Media Optimizer
InvoCode Pvt Ltd
جون ۲۰۱۱ - دسمبر ۲۰۱۲ | Lahore, Pakistan

Exceeded challenging objectives by devising and employing high-impact strategies and tactics, including contextual and site targeting, keyword researching and restructuring, in management of paid search marketing campaigns for product promotion. Managed search engine optimization, including URL, content, and on-page optimization, for company’s main revenue generating product, Stealthgenie, a cell phone monitoring application.
• Pushed organic search engine visibility for StealthGenie.com by 600% in 2011; increased targeted keywords ranked in the "top four" positions from 0% to 100%, i.e, from zero ranking to the top 5 positions in search results.
• Performed keyword research and keyword mapping for each page.
• Optimized content for website, blog, guest postings, and press releases based on keyword strategy.
• Implemented internal and external link building strategy for organization.
• Utilized Google Analytics to maximize awareness of site usage.
• Developed online relationships with other sites for link building purposes.
• Launched long term social media marketing campaign.

StealthGenie
http://stealthgenie.com

Main keywords:
• Cell phone spying
• Mobile spy
• Android monitoring
• iPhone spy
• Blackberry spy
• Employee monitoring software/app
• Parental monitoring
• Cell phone tracker

کمپنی کا لوگو
Search Engine Optimizer
Sofizar ConstellationCK Inc.
مارچ ۲۰۱۱ - جون ۲۰۱۱ | Lahore, Pakistan

کمپنی کا لوگو
Search Engine Optimizer
SG communications
دسمبر ۲۰۰۸ - مارچ ۲۰۱۱ | Lahore, Pakistan

تعلیم

University of the Punjab
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA (Marketing)‎
Marketing (Brand Management, Consumer Behavior), Marketing and Brand Management
فی صد 83%
2015
University of the Punjab
بیچلرز, بیچلرز ان آرٹس, Bachelors in Arts‎
English
درجہ B
2012
BISE
انٹرمیڈیٹ / اے لیول, انٹرمیڈیٹ ان کامرس, Intermediate of Commerce‎
English, Commerce
درجہ B
2010
Board of Intermediate & Secondary Education, Lahore
میٹرک / او لیول, , Matric with computer science‎
Arts
2007

پیشہ ورانہ مہارتیں

ماہر Analytical Mind
ماہر B2B Manager
ماہر Blog Marketing
ماہر Brand Activation
ماہر Brand Awareness
ماہر Brand Management
ماہر Brand Performance Management
ماہر Business Dnvelopment Strategies
ماہر Campaigns Management
ماہر Caption Translation
ماہر Client Relationship Management
ماہر Content Blogging
ماہر Content Marketingc1
ماہر Content Optimization
ماہر Corporate Website Management
ماہر Creative Campaign Development
ماہر Digital Business Development
ماہر Digital Marketing
ماہر Digital Marketing Analysis
ماہر Digital Marketing Management
ماہر Digital Marketing Skills
ماہر Digital Media
ماہر Digital Strategy
ماہر eCommerce SEO
ماہر Email List Generation
ماہر Email Marketing
ماہر Fluent in English
ماہر Google
ماہر Google Ads Words
ماہر Google AdWords
ماہر Google Analytics
ماہر Google Webmaster
ماہر Google+
ماہر Keyword Analysis
ماہر Keyword Research Skills
ماہر MarketAssessment
متوسط Marketing Email Writing
ماہر Marketing Fulfillment
ماہر Marketing Process
ماہر Marketing Software Command
ماہر Marketing Strategies'
ماہر Marketing Strategy
ماہر Mass Email Marketing
ماہر ommunications Skills
ماہر Online Sales
ماہر Pay Per
ماہر Pay Per Click
ماہر Performance Marketing
ماہر Presentation Skills
ماہر Product Promotion Analysis

زبانیں

ماہر پنجابی
ماہر اردو
ماہر انگریزی

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