We are seeking a dynamic and self-motivated Online Marketing Specialist with a strong command of English and a deep understanding of social media platforms, particularly LinkedIn. The ideal candidate will be responsible for increasing engagement, driving conversations, and enhancing brand visibility within the healthcare sector, targeting US/Canada-based doctors. This role demands a creative approach to content creation, rigorous social media management, and the ability to work independently to achieve results.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies to grow followers, increase engagement, and drive conversions.
- Monitor social media platforms, respond to interactions, and manage online communities to foster organic, engaging conversations.
- Identify and engage with key social media influencers and groups relevant to the healthcare sector, particularly targeting doctors in the US and Canada.
Content Creation:
- Craft creative and thoughtful content designed to resonate with and engage target audiences.
- Produce viral content that aligns with the brand’s voice and objectives.
- Maintain a high standard of attention to detail to ensure content is audience-specific and impactful.
Social Media Engagement:
- Rigorously follow and engage with target influencers and relevant accounts daily to build strong relationships and drive meaningful interactions.
- Utilize a deep understanding of social media metrics to measure and optimize engagement and conversation outcomes.
- Execute plans effectively to achieve desired engagement results, adapting strategies as necessary based on performance data.
Stakeholder Collaboration:
- Collaborate with stakeholders to align social media strategies with overall marketing objectives.
- Participate in occasional video conferences with stakeholders/customers to discuss progress, strategies, and results.
Must-Have Qualifications:
- Exceptional oral and written communication skills in English.
- Proven experience in producing creative, engaging, and viral content.
- Strong attention to detail, with the ability to understand audience intent and initiate organic conversations.
- Deep familiarity with social media platforms, particularly LinkedIn and X, with a strong personal presence.
- Self-starter with the ability to work independently to drive brand visibility and achieve engagement goals.
- Experience in measuring and optimizing social media engagement and conversation outcomes.
- Willingness and ability to engage in occasional video conferences with stakeholders/customers (desktop/laptop camera required).
Nice-to-Have Qualifications:
- Knowledge of the healthcare industry, particularly in the US market.
- Understanding of AI technology and trends, especially in the healthcare sector.
Key Success Criteria:
- Demonstrated ability to increase engagement and drive conversations within the target audience.
- Comfort with social media management being the primary focus of the role.
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