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Assistant Manager Marketing

Haro Valley Private Limited

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Responsibilities:

Develop strategy for and manage/optimise digital channels, focus on new customer acquisition and retention in existing markets.
Help formulate and execute marketing strategies to achieve business goals.
Monitor multiple channels’ performance metrics and utilize data to optimize and accelerate growth.
Collaborate with internal stakeholders across Marketing, Sales, Data, Product Management, Technology to develop strategies and guide execution.
Contribute to the overall customer acquisition marketing and growth strategy.
Drive massive upticks in owned metrics.
Increase the downloads of apps, visits and signups to mobile and web properties.
Optimization of PPC ads, Paid Social, Mobile and Display.
Management of performance marketing tools (GAds, GA4, Hubspot, SEMRush, VWO etc.).
Run and measure CPA campaigns through channels.
Ensure all digital projects are in line with performance goals.
Drive marketing technology changes and enhancements to support performance goals.
Review and drive changes in all areas that impact performance.