Good reputation and praise, these words illuminate the meaning and foundation of ‘SIFA’. Bringing in extensive experience, dating back to early 70’s three visionaries Kashif Rehman, Faheem Kureshi & Khuram Rasheed of KFK enterprises, pioneered this brand. Their innovation and talent has brought supreme quality fabric and avant-garde designs to the market, under the eponymous label, SIFA. SIFA’s ethereal emblem, a peacock, embodies the splendor of culture, unfaltering poise, and oriental beauty. An artistic vision merges the qualities of the peacock train; transcending beyond subtle displays into engineered design, fabric & wear ability. Innovative, progressive, contemporary & influential; SIFA symbolises the empowered women of present Pakistan. Launching in March 2021, our high-street brand includes Pret wear, unstitched suits, and fabric by-the-yard, a one-stop shop catering to the diverse needs of our clients. We're bringing you unmatched quality combined with aesthetic novel designs at affordable prices; SIFA is here to take your breath away!