The venture that started from a meagre Rs. 40,000 seed capital is now a flourishing business with an expanding product line and distribution spread. The venture was started by none other than Shahzeb Saeed himself, who is an MBA from IBA with a solid work experience in the FMCG industry. Shahzeb wanted to revolutionize the men’s fashion industry by bringing in quality apparel at a reasonable price tag. All these factors and sheer hard work & determination led to a customer base of 15,000 people in a matter of 3 years only.
This extra-ordinary growth brought SHAHZEB SAEED the brand into limelight and got the brand featured in leading newspapers like DAWN IMAGES, EXPRESS Tribune & Express TV and so on. 
The company known for its fine quality shirts in Egyptian cotton is now selling a complete menswear assortment from Shalwar Kameez, Dress Trousers and Accessories.
The entrepreneur won many accolades including the Shell Tameer Awards in 2012 along with the IBA Student Entrepreneur Award from IBA Center for Entrepreneurship in 2011.