Orient appeared on the horizons of trading business of Pakistan in 1957. The GROUP started with the establishment of Orient Colour Labs, a humble business in photo optics and photo finishing and in just 40 years of operations it has developed into one of the largest trading company in Pakistan dealing in popular brand names in consumers' electronics, audio and video goods, photographic equipment, cell phones and lighting products. The Group imports all renowned brands from America, Japan, Europe, Germany and Italy and has business deals with such international names in the consumer products' market as Mitsubishi, Yashica, Osram, Sanyo and a number of Italian and German companies.