Germinal (pronounced herminal) is a premium anti-ageing skin science brand created by Laboratorios Alter (Madrid) since 1977. The products are produced in Spain and based on natural extracts and clinically tested active ingredients. The brand is among the top 10 by sales in cosmetics category in Spain and featured in numerous international publications such as VOGUE, CLARA and AR. Germinal was launched in Pakistan in January 2018 and is rapidly expanding it's online and retail channel operations.