By 1961, EFU had become the flag bearer of Pakistan's insurance industry on the world stage, and the largest life company in Afro-Asian countries (excluding Japan) under the leadership of our late chairman Mr. Roshen Ali Bhimjee. It remained so until 1972 when Life Insurance industry in Pakistan was nationalized. From that time onwards, EFU operated solely as a general insurance company and was subsequently renamed EFU General Insurance Company Limited. And EFU (Rehan Anwer) Karachi Merewether Branch is going well under the flagship of EFU. Company is giving its best services to its customers. "Customer Is Always First" is the motto of the company head.