Report Company
ACCESS RETAIL PVT LTD
Retail and Shopper Marketing Research Company in Pakistan. We set up our operations in 2009 with only 2 working directors and in a very short span of time, our strength has increased to 100+. Our list of clients includes many prestigious names and we have helped them with state of the art solutions and methodologies. Our focus is to help our clients drive customer satisfaction and business growth through intelligent and insightful research.
Research Services:
Category Management at store level has gained considerable importance for FMCG organizations during the recent years. This is not only true for growing Modern Trade but also the traditional behind-the-counter stores. Implementing the issued plan-o-grams at stores and correct display of POS material are now essentials of sales teams’ performance. These efforts also result in a struggle amongst companies to gain better shelf space and shelf share. Better presence & impact at store means better chances of making the sale.
These changes in the store environment are beginning to have more and more impact on the shoppers and their behaviour. Shopper is exposed to more products and marketing communication than ever before. Shopping behaviour analyses identify the subtle triggers that help or hinder a shopper action at the point of purchase.
Our Research Services are customized to deliver insights that will help our clients optimize their Selling Performance at retail and secondly generate deep understanding & insights on Shopper Purchase and Usage behaviour. Our Research Services are generally tailored for each industry to fit their needs, however, these can be broadly categorised into the following types.
Point of Sale Performance:
These studies are designed to measure the Client’s sales and merchandising efforts at the store level and benchmarking against ‘best in class’ and/or competition. These include Merchandising & Shelf Display, Point of Sale Material availability, Shelf Share, Compliance to Client’s plan-o-gram etc. These studies help measure company’s performance against the set objectives or set new ones in view of own and competition’s performance.
Shopper Habits and Practices:
Finding out the factors that shoppers consider when making their purchase decisions and how to influence them is the key objective of these studies. We deliver strategic and tactical recommendations after analysing shopping trips and the decision making process from need to actual moment of truth.
Research Services:
Category Management at store level has gained considerable importance for FMCG organizations during the recent years. This is not only true for growing Modern Trade but also the traditional behind-the-counter stores. Implementing the issued plan-o-grams at stores and correct display of POS material are now essentials of sales teams’ performance. These efforts also result in a struggle amongst companies to gain better shelf space and shelf share. Better presence & impact at store means better chances of making the sale.
These changes in the store environment are beginning to have more and more impact on the shoppers and their behaviour. Shopper is exposed to more products and marketing communication than ever before. Shopping behaviour analyses identify the subtle triggers that help or hinder a shopper action at the point of purchase.
Our Research Services are customized to deliver insights that will help our clients optimize their Selling Performance at retail and secondly generate deep understanding & insights on Shopper Purchase and Usage behaviour. Our Research Services are generally tailored for each industry to fit their needs, however, these can be broadly categorised into the following types.
Point of Sale Performance:
These studies are designed to measure the Client’s sales and merchandising efforts at the store level and benchmarking against ‘best in class’ and/or competition. These include Merchandising & Shelf Display, Point of Sale Material availability, Shelf Share, Compliance to Client’s plan-o-gram etc. These studies help measure company’s performance against the set objectives or set new ones in view of own and competition’s performance.
Shopper Habits and Practices:
Finding out the factors that shoppers consider when making their purchase decisions and how to influence them is the key objective of these studies. We deliver strategic and tactical recommendations after analysing shopping trips and the decision making process from need to actual moment of truth.