1. Design and implementation of an integrated marketing strategy for the region to deliver growth by identifying and targeting new customers as well as maximizing existing customer?s relationships across all customer segments.

2. Ensure all marketing communications collateral and brand exposure are in line with Turkish Airlines Guidelines. Plan and carry out all marketing campaigns whilst maintaining accurate records of budget expenditure being a significant contributor to the overall business strategy.

3. Responsible for driving quality interest and customers to all distribution channels utilizing the full marketing mix available. Manage all external marketing and PR agencies.

4. Effectively manage internal and external events and exhibitions as well as attending out of hours events where needed.

5. Preparing marketing and sales reports for the travel agencies

6. Effectively communicate and present products and services to corporate accounts, retail travel management companies and other selected travel trade partners in the assigned territory.

7. Develop a strategic and tactical sales plan to meet and then exceed established sales goals and analyze and interpret booking and revenue data to maximize revenues and identify new opportunities.

8. Generate passenger revenues, surpassing the allocated targets, protecting existing business and constantly exploits new opportunities whilst creating maximum awareness of Turkish Airlines products and services

• Responsible for providing administrative assistance pertaining to marketing, sales and operation areas.
• Developed & managed a wide range of marketing tools, including product proposals, product presentations, promotional materials, monthly newsletters, event invitations, direct-mail and e-mail public relation pieces.
• Preparing marketing information report using Airline marketing software MIDT Information Data Analysis system such as Agency, Market and Airline reports. Got training in Corporate Account Management System and took supportive measures to motivate corporate client towards Turkish Corporate Club.
• Responsible for preparing Marketing Plan of Turkish Airlines Inc. Suggesting formulation of competitive market selling fares, meeting travel agencies and corporate clients. Monitoring KPIs such as Load factor, ticket sales and pax count in each market from Islamabad to 200 destinations worldwide.
• Making good choice of ATL and BTL marketing channels that use yearly marketing budget and promote sales for Turkish Airlines. Work with the management to prepare a core brand message, marketing strategy and apply these into all aspects of media. Prepare core media items such as Monthly Newsletter, Brochures and Event Press release.
• Making daily reports such as list of No-Show and In-admissible Passengers. Furnishing timely reports as and when directed by Management on varied subjects.
• Effectively planned & organized major sponsorship as well as social responsibility events for Turkish Airlines Inc Islamabad. Liaison with High Profile People from Embassies, Government, Bureaucracy, Media and Stakeholders for building brand equity of Turkish Airlines Inc Islamabad.




• Performing tasks such as handling information requests, data entry, preparing official correspondence such as writing minutes for meeting, preparing business letters, files coordinating, maintaining HR record and maintaining personnel folders such as salary, attendance and duty papers. Receiving visitors, arranging conference calls, and scheduling meeting for General Manager Turkish Airlines Inc. Islamabad. Preparing company information for each invoice billed to keep accounting procedures intact.