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خلاصہ
Started the career in FMCG industry with the role of marketing coordinator, involved planning, execution as well as the project management of BTL as well as ATL activities. Worked on shop branding activities, Merchandising projects, OOH Campaigns, Nielsen research analysis and research base strategy making thorough studies of research sales numbers vs internal dashboard sales. Costing of Brand activation projects, merchandising projects, OOH campaign, consumer engagement programs & brand strategies to achieve the overall strategic objective for the company. Major and sole role in marketing financial planning, costing for OOH campaigns including media buying from agencies and printing. Inter-department coordination with finance, IT, Internal Audit & Sales. Lock monthly expenses of print media and activations in ERP system along with the coordination with all team members. Working on departmental budget with actual consumption and the future allocation of the remaining amount. Communication and coordination with vendors regarding their financials, tax related issues in invoice & all other financial/non-financial issues till the payment to the
Achievements:
Up gradation, successful implementation & smooth handling of complete marketing ERP system
and its operations, budgeting & actual expenses for the last four fiscal years (2013-2017)
Management of marketing financials (costing of projects, tax impacts & budgeted vs actual
spending) including print media, brand visibility as well as activation projects such as (OOH,
events & exhibitions, trade activation, consumer engagements programs, brand visibility tools+
procurement & merchandising program)
Supportive role in all brand strategies for campaigns, trade level programs, brand visibility
programs and consumer engagement programs to achieve the strategic objectives for the
organization in the last four years
پراجیکٹس
تجربہ
Marketing Coordination Officer
Transferred to Trade Marketing & Brand Visibility unit to work on following projects:
1- FFMS (Field Force Management System) Visibility Program/Merchandising Program Nationally
- Responsible for complete project management
- Management of 70 personnel which includes Merchandisers, Supervisors & Project Manager
- Agency Management
- Operations Management Nationally in coordination with Sales Team
2- Asset Management Program- Nationally
- Complete project management right from procurement of visicoolers and other Tools of Trades till deployment & Sales monitoring after deployment
Marketing Coordination Officer
Prepare marketing budgets which comprise of category wise split (as per their contribution margins),
major activity vehicles of marketing & strategic business units to measure their ROIs
Make and present monthly marketing expense summary to marketing and finance heads for their
upcoming planning of investment and cash flow management
Manage marketing materials inventory by close coordination with physical inventory team of 4
different stores as well as management of these 4 stores on ERP system
Support in brand management strategies including 360-degree campaign designing, product
development planning and new product development procedure
Check all the activation projects cost, OOH campaigns cost & Consumer engagement programs
costing, ensure the activity modalities and improve the quality of campaigns by make comparisons
from the previous project costings & modalities
Prepare monthly KPIs (key performance indicators) based salaries of around 60 FMCG
merchandisers (deployed nationally) and give approvals to the third party who manage this FFMS
(Field Force Management System) program
Analysis and interpretation of business situation in industry as well as the performance of top 5
key players in top 8 cities of Pakistan with respect to numeric handling, weighted handling, ups
and downs of the competitors and ours along with hypothetical reasons of change in the sales
from retail audit data of Nielsen research
Strongly communicate and coordinate with internal stake holders (internal departmental
units/inter departments & management) as well as with vendors regarding financial matters,
invoicing and marketing strategy planning
Involve in planning of execution for major yearly campaigns of OOH/Activations and close them
after execution with respect to financials, audit requirements and compliance assurance point of
view
Marketing coordinator
Understood the ERP of marketing and inventory module and proposed new changes in it,
developed these changes with IT team and implemented them successfully to achieve better
strategic results
Generated PR/PO of every marketing transaction and ensured timely approvals of these
documents
Processed invoices through bill booking process in ERP and ensured payments of vendors from
finance as per their credit terms
Managed marketing materials inventory by close coordination with physical inventory team of 3
different stores as well as management of these 3 stores on ERP system
Strong communication and coordination with internal stake holders (internal departmental
units/inter departments & management) as well as vendors regarding financial matters, invoicing
and marketing strategy planning
