Key Responsibilities:
• Development of digital content for the new country office website
• Co-ordinating with the company’s advertising agency and TV channels for electronic media appearances of UNICEF
officials
• Organizing media briefings on important international days such as the International Day of Education
• Assisting in print media coverage of press releases and placements of articles and op-eds
• Assisting in development of the half yearly communication strategy document

Handled the PR activities of Telenor Pakistan, Karandaaz Pakistan, Telenor Microfinance Bank & Pakistan Microfinance Investment Company.

Key Responsibilities:
• Planning and execution of PR communication plans
• Co-ordination with clients
• Internal co-ordination with different teams in the agency
• Closely monitoring relevant news in media
• Supervising the monitoring team
• Crisis Management
• Making daily media monitoring news reports for clients
• Writing and reviewing press releases, tickers and clarifications
• Conducting research for the purpose of story generation and media advocacy
• Assisting in media management at events
• Business Development

Handled the PR activities of Pakistan State Oil (PSO).

Key Responsibilities:
• Planning and execution of PR Communication Plans
• Closely monitoring news related to PSO and the oil and gas sector in media
• Making daily media monitoring reports
• Supervising the electronic monitoring department
• Crisis Management

Handling the PR activities of GlaxoSmithKline (GSK).

Key Responisibilities:
• Planning and execution of PR communication plans
• Coordinating the arrangements of Press Briefings
• Contacting doctors for media placements on important health days
• Monitoring health sector news in the media