Developing research and media analysis reports for guiding policy decisions, communication interventions
Planning and developing content for campaigns, publications, digital products and events paraphernalia
Social and digital media management, content development and sentiment analysis
Supervising internal and external communications, media and stakeholder engagement, event management

Planned and executed perception management campaigns for clients; Telenor Pakistan, Telenor Microfinance Bank, Pakistan State Oil (PSO), Bank Alfalah & Karandaz Pakistan and others.
Supervised content and media engagement for maximum visibility in digital and mainstream media
Liaised with stakeholders and represented agency at important forums
Supervised a team of professionals to deliver on KPIs

Young Parliamentary Associates (YPAs) were part of ‘Improving Parliamentary Performance in Pakistan (IP3)’ programme, jointly introduced by the Parliament of Pakistan, European Union (EU) and the British Council.
Provided research and communication support to various offices and committees of the National Assembly
Liaised with media for coverage of events and press releases
Drafted content for internal and external communication
Digitized various operations to enhance efficiency and reduce paper trail

Coordinated project, “Gilgit Baltistan Votes” for monitoring Gilgit Baltistan Legislative Assembly elections 2015 in collaboration with Free and Fair Election Network (FAFEN) and Bytes for All (B4A). www.gbvotes.pk

Reported on beats assigned by the Chief Reporter
Drafted news