• To lead and manage a team of content strategists, generators and developers in creating, producing and disseminating content for digital and mass media for the client.
• To work with the other heads of department to devise broader communication strategies custom made for clients, ensuring that their needs, including creative input, targeting audiences, and production constraints are all taken into consideration.
• To be a part in conception, planning and executions of media campaigns and including brand re position and yearly product based campaigns.
• To be a key point of contact for the client to ensure that the entire communications plan, from research, to creative, to content creation and dissemination results in a collaborative and effective final product, and to ensure that the Audio/Visual content calendar for the agency is up to date.
• To flag any risks, and provide risk mitigating strategies and approaches to both the client and the agency.
• To continuously review and monitor the effectiveness and impact of all communication products created and contribute to a feedback mechanism that further improves all communication products released by the agency.
To write scripts for video content for digital media and to curate the designs for all animated content that meet client specifications

• To strategize, and devise a complete plan to shoot a campaign that focuses on the struggles that religious minorities face in Pakistan both socially and legally
• To lead a documentary project based on empowerment of rural artisans 
• To plan, develop and strategize a campaign of videos and other content that
a) highlights success stories amongst Pakistan’s religious minorities,
b) focuses on the struggles they face, both socially and legally, and
c) focuses on the National Lobbying Delegation and its objectives and how far it has come in achieving its goals
• For each of the above individual projects I undertook the following deliverables:
o To hire, lead and manage a full team of filmmakers, content writers, video editors, administrative assistants and others
o To turn donor requests and requirements into reality. I was the key point of contact for the donor to arrange strategic direction, creating content, to targeting audiences and evaluative criteria.
o To direct, shoot, and have complete creative control of all communication content for the project
o To procure and arrange all relevant equipment for the project
o To make a photo database of the travels and interactions with those affected as well as their donors
o To manage all aspects of production and postproduction of the campaign 
o To coordinate all logistical elements to the project, including government/legal permissions, travel (across interior Sindh and Punjab), equipment and interviews
o To reach out to members of the effected communities and engaging with them in a way that fosters an environment where they feel safe to be filmed and their struggles documented
To conduct research on engaging with the affected communities in Pakistan to better understand the best way to represent their stories on their terms for the purpose of the documentary

• To strategize, conceive, direct and execute communication plans and media campaigns on PESCO & MEPCO (Power Distribution Company’s implementing partners)
• To develop and implement dissemination plans for video, photo, audio and other multimedia products for broadcast on all platforms
• To devise press releases and media briefing documents for all public and internal events
• To ensure branding of all communication products (reports, newsletters case studies brochures, giveaways, etc.) to be in line with latest USAID branding guidelines
• To assist in curating, organizing and managing several workshops and VVIP events with U.S government and Pakistan government officials kept in mind
• To establish and maintain relationships with different vendors including printers and event management companies to ensure quality of final output
To link products with ongoing advocacy work, and promotion on several platforms including social media 
• To help design, initiate and execute very effective media campaigns in KPK and Punjab
• To draft, compile and edit scopes of work, evaluation criteria and technical memos for procurement of communications products and services
• To work as a liaison between media representatives and the program to ensure the project’s consistent and accurate representation in the press
• To engage with government officials consistently to communicate the program’s goals and align them with government requirements
• To travel extensively across KPK, Sindh, Punjab and Balochistan to strategize, develop, and execute media campaigns

• To plan, develop, script, direct and produce videos that showcase the diversity and sustainability of PACCD’s interventions in Balochistan
• To handle complete production & postproduction of the project

• To develop a media campaign for energy efficient Tube-well Motor pumps
• To produce and generate all of TWEIP/USAID media content for broadcast including TV adverts, documentaries and photo presentation requirements
• To assist a team to develop a 360 media campaign for energy efficient tube-well motor pumps
• To travel extensively around Islamabad, Karachi, Multan and most of Southern Punjab to generate content and to help organize events with farmers and VVIPs 
• To develop and manage a multimedia databank consisting of pictures and videos easily accessible by staff