Specialties Marketing/Sales.
I would like to introduce myself to you as a Marketing Executive with 4 years of career reflecting pioneer experience in Marketing and Sale. Well organized with proven track record that demonstrates self-motivation, creativity and initiative to achieve both personal and corporate goals. I have extensive experience with deep understanding of critical Business drivers in multiple markets and industries. Skills in leading direct reports as cross-functional teams, managing product line from cradle to grave.
Highly successful in building relationship with upper level decision markers, seizing control of critical problem areas, and delivering customer commitments, customer focused performance driven approach. Helped and motivated my fellow team members in order to achieve my goals. Repeatedly produced sustained revenue growth in dynamic and changing markets.
I have participated , attended and conducted a number of business management conferences and training seminars nationally which has led to good understanding specific to marketing, sales capability, planning and execution based on understanding different regional markets nationwide. Throughout my career I had chance to introduce to corporate firms, such as Mobilink Pakistan, Hawtshop CityFM89.
I recently left CityFM89 as I wanted to move on and find new challenges for myself. I have a pretty good repute in the market because of my work at CityFM89 as I always exceeded my targets and performed up to mark.
Following are the areas that cover my job description:
To Conduct Impact Studies of the company projects.
To Evaluate Demos of the company products.
To Conduct/Monitor Mystery Shopping Surveys.
To perform campaign audits of different campaigns.
To interpret the previous surveys conducted by the firm.
To design feedback surveys in cases of dealers/sales team.
To conduct event evaluation surveys after the events.
To conduct researches regarding the packaging of products and packing materials of products.
And to handle any assigned project other than the above mentioned in order to support the marketing department.
Responsibilities:
Brand Management: Analysis and planning on how CityFM89 is positioned in the market, and maintaining a desired reputation of the brand.
Brand Partners Management: Planning, negotiation and relationship management with reputed brand partners with similar target audience
Event Sponsorship: Planning, negotiation and providing media sponsorship to events
Retail Sector Radio Media Planning: Planning, budget allocations and executing retail sector media plans
Event Management: Design and execute in house events
On-Air Campaigns: Designing of on-air campaigns to promote RJ Shows and planning both ATL and BTL activities.
My responsibility was to do research in marketing and product development and critically evaluating both financial and economic aspects of projects, with a team of eight people working under me.