The company commenced its operations, under the brand name of Ufone, from Islamabad on January 29, 2001. Ufone has network coverage in more than 750 cities, towns and across all major highways of the country.

Ufone currently caters for International Roaming to more than 195 live operators across 119 countries and introduced International roaming facility for Prepaid subscribers in Saudi Arabia, United Kingdom, United Arab Emirates, Singapore, Portugal and Kuwait with lowest rates, featuring no security deposit and activation charges. GPRS Roaming facility is available with more than 75 Live Operators across 59 countries.