Our Vision :rnrnTo be a reputable company playing a key role in poultry industry in PakistanrnrnMission:rnrnrn- To provide a comprehensive range of competitive poultry products and after sale services to meet the total needs of our customers in line with national aspiration and development. rnrn-To accomplish this we shall be innovative and forward looking, sensitive and adaptable to changing customer needs and market environment, committed to efficiency, cost effectiveness, profitability and social responsibility and capable of capitalizing on new opportunities and challenges.