NRSP Microfinance Bank Limited (NRSPB) commenced its operations in March 2011 from Southern Punjab. It has a countrywide license to offer microcredit, deposit and other banking services to its customers and currently provides demand-driven financial services to low-income markets in 23 districts of Pakistan. These services prioritize rural and poor clientele but are also offered to an array of urban and rural customers and institutions, forming a diverse socio-economic client base.