Our Vision is to make EFU Life one of the most respected and successful financial services organization in the world. Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen.

Mission
We shall together build EFU Life into a dynamic and financially sound institution by:

Working together as a team
Continually improving our client service
Creating an empowered and self-fulfilling culture
Developing innovative products
Adopting leading technology