pDriven by the lack of a juice bar that is enjoyed by taste palates; satisfies health conscious consumers from all walks of life and meets international hygiene standards, greeno is a brainchild of partners who firmly believe that concept of juicing in Pakistan needs to be taken a step further than mere recreational time outs at local juice shops. The need to inculcate health awareness and benefits of juicing is a task that needs to be fulfilled with passion and sincerity. The key strength of the founders of greeno lies in the concept that belonging to the consumer strata, they are aware of the needs in taste, affordability and hygiene. In fact, the entire way we conduct our business has been developed around the customer to ensure we are giving them what they want, and not just what we think they want or what we want to give them. This was achieved by vigorous focus group research and gaining insight into what the market requirement is./p