EFU LIFE is the largest private sector life insurance company in Pakistan Established in 19192.Efu Life enjoys a market share of more than 50% of the private sector life premium income.

EFU Life is managed by a team of professionals with extensive life insurance experience in the United Kingdom. This has helped the Company establish a professional culture unique amongst life insurance business in Pakistan.

EFU Life is the first life insurance company in Pakistan to be awarded the ISO 9001:2000 certification, and also the only life insurance company to have an "Insurer Financial Strength" rating which is currently AA-, Outlook:Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency