Damas

Damas

Overview The Group is an international integrated jewelery and watch retailer operating in about 18 countries with over 450 stores, and the leading jewelery and watch retailer in the Middle East, based on number of stores. The Groups network of retail outlets includes subsidiaries predominantly in the Middle East, India and Italy, Jointly controlled entities and Associates in countries across the Middle East, Europe, North Africa and other regions. The Groups stores offer the Groups own branded products as well as products sold under leading global and regional luxury brands. The Group sells jewelery and watches through three main distinctive store formats, each of which is tailored to a specific type of customer.
Les Exclusives stores, which cater to high net worth consumers through products that include some of the worlds most exclusive luxury brands, for jewelery and watches, and some of the Groups own brands;
Semi-Exclusives stores, which cater principally to upper-middle income consumers such as tourists and expatriate professionals and office workers, through products that include well known international jewelery brands of wider appeal, in addition to regional brands and the Groups own labels; and
Damas 22K stores which cater mostly to middle income and working class immigrant populations, primarily of South Asian origin, and primarily offer jewelery under the Groups own brands and regional brands. In addition to the three principal store formats, the Group has other stores, such as watch stores and mono-brand stores, as well as Damas Kids for children and parents, duty-free shops, a point of sale in the Saks Fifth Avenue department store at Bur Juman shopping center in Dubai and other individually branded small stores such as Taif Jewelers, Marhaba Jewelery and Farhan Jewelers etc. These include:
Watch stores, which include Damas Watches and Time Art stores offering internationally branded watches in the medium price range; and
Mono brand stores, each dedicated to a single international brand, located throughout the UAE, including Tiffany & Co, Paspaley, Graff, Parmigiana, Stefan Hefner, Links of London, Roberto Coin, Roberta Porrati and Folli Follie.

Our Mission:

We at Pakistan Damas strive to be a leading multinational in the jewelery and fashion industry and a house to international brands.Our aim is to delight customers by offering luxury wrapped in trust with the help of a team of dedicated professionals. We are committed to the society we serve.
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