Vision, Mission & ValuesrnVisionrnTo make Burj Bank Ltd the benchmark for Islamic Banking.rnMissionrnTo be among the top ten banks of Pakistan within a decade.rnDefining ValuesrnValues that define our culture, our business, our processes and who we are.rnPurityrnrnPurity encompasses essential business values for Islamic banking such as purity of return and truthfulness of character / actionsrnIntegrityrnrnIntegrity is the essential value of banking, particularly Islamic Banking, it reflects honesty and clarity within our communication, processes and our business dealings.rnProgressive ValuesrnValues that will take us forward and reflect an enduring commitment to growth and progress.rnPassionrnrnPassion reflects a winning attitude, an obsession with our profession, delivery of highest levels of customer services and an overwhelming strive towards excellence.rnDevotionrnrnDevotion indicates the need for hard work, consistency, perseverance & a commitment towards the organization, its customers and all its stakeholders.