Asian Society of Management and Marketing Research (ASMMR), is established to promote and develop the quality of research in the world of academics. In order to do so, ASMMR collaborates with regional and international organizations to organize events (conferences, workshops and case competitions). In addition to that Society has several publications including journal, conference proceedings and case studies series. Society also have plans to offer scholarships, research funding and grants for researchers. Please visit our website www.asmmr.com for further details. Follow us at Facebook as well https://www.facebook.com/Asian.Research.Society