Background:The designing and development for Multi-Sectoral Nutrition (MSN) Communication Program, is planned by UNICEF Punjab Field Office nutrition section, to support Multi-Sectoral Nutrition Centre (MSNC), regarding communication activities for multisector nutrition programs. MSN Communication initiatives will address the demand generation aspects for the nutrition programs, and will help in raising awareness and imparting positive behaviors to communities and families in Punjab province. UNICEF has supported the drafting of MSN communication strategy and Implementation plan through a consultative process led by MSNC. Based on this consultative process initial draft of a communication strategy and nutrition technical messages booklet has been drafted. The first step for the communication package development, is to change the technical messages to simple communication messages that can be used by the sectors in their respective nutrition sensitive communication campaigns during Advocacy and SBCC at provincial, districts, community and household level activities. UNICEF team will use this “Technical Messages Booklet” for development of “MSN Communication Messages Booklet” that will be used ultimately for designing SBCC package for the communication activities. In addition to this UNICEF team wants input for drafting of guidance for the Media & Advocacy Campaign for its multi-sectoral nutrition programs.This work will be supported by a Communication Consultant that will be engaged for 5-6 weeks through HR support from Zia Masood Kiani and Co. UNICEF Lahore Office Nutrition section will coordinate with ZMK during this assignment. ZMK will provide necessary HR support during the advertisement and recruitment of the consultant for this short-term assignment of 3-4 weeks.
Purpose/Objective of Assignment:
1. To finalize the Multi-sectoral nutrition “(MSN) Communication Messages Booklet” from technical messages booklet
2. To draft/design the Media & Advocacy Campaign for MSN C4D Strategy
Duty Station:Lahore, Punjab Field OfficeDeliverables:
Time line for Assignment: Total 27 days (20 days for Objective 1, and 7 days for Objective 2)
Zia Masood Kiani & Co. (Chartered Accountants) is a firm registered under Chartered Accountants Ordinance, 1961. Firm is member of GMN International– An association of legally independent accounting Firms. ZMK is registered with “Public Company Accountancy Oversight Board (PCAOB)” and is well-respected organization. Firm is on the panel of “Office of Inspector General – “U.S. Agency for International Development (USAID)”.