Posted Feb 13, 2024 258 views
You will be responsible for identifying, evaluating, and launching new products on the Amazon platform. You will play a critical role in driving product discovery and sales growth by leveraging your expertise in market trends, consumer behavior, and Amazon's algorithms.
Key Responsibilities:
Product Research and Analysis:
- Conduct thorough market research to identify emerging trends, competitor offerings, and customer preferences.
- Analyze product data, including sales performance, customer reviews, and keyword rankings, to identify opportunities for new product launches or optimization of existing listings.
Product Selection and Evaluation:
- Collaborate with cross-functional teams to evaluate potential products for launch on Amazon, considering factors such as profitability, demand, and competition.
- Utilize data-driven insights to make informed decisions about product selection, pricing strategies, and positioning within the marketplace.
Listing Creation and Optimization:
- Develop compelling product listings that effectively communicate the value proposition, features, and benefits of each product.
- Optimize product listings for search visibility and conversion rate optimization, leveraging keyword research and best practices for Amazon SEO.
Launch Strategy and Execution:
- Develop and execute launch plans for new products, including promotional activities, advertising campaigns, and influencer partnerships.
- Monitor product performance post-launch and iterate on strategies to maximize sales and profitability.
Performance Tracking and Reporting:
- Track key performance indicators (KPIs) such as sales, conversion rates, and advertising ROI to measure the success of product launches and identify areas for improvement.
- Prepare regular reports and presentations to communicate insights and recommendations to stakeholders.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2+ years of experience in e-commerce, product management, or related roles.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in Amazon Seller Central or similar e-commerce platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Detail-oriented with a passion for innovation and continuous improvement.
- Familiarity with Amazon advertising tools (e.g., Sponsored Products, Sponsored Brands) is a plus.
- Join our team and play a pivotal role in shaping the success of our products on the world's largest online marketplace. Apply now to become an Amazon Product Hunt Specialist!
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