Xordio is hiring a Digital Marketing Manager!

Position Overview:

You will be responsible for strategizing, executing, and optimizing marketing campaigns across Telegram and WhatsApp channels to grow the brand’s presence, engage users, and increase conversions.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy for Telegram and WhatsApp to grow brand awareness, lead generation, and customer engagement.
  • Identify key performance indicators (KPIs) for each campaign and monitor success metrics.
  • Create and manage multiple groups and channels on Telegram and WhatsApp to foster communities aligned with the brand’s target audience.
  • Resolve user queries and provide excellent customer support via these platforms.
  • Develop engaging, relevant, and interactive content (messages, videos, polls, contests, etc.) that resonates with the audience.
  • Plan and execute promotional campaigns, product launches, and event announcements through these messaging channels.
  • Devise growth strategies to attract and retain new users on both Telegram and WhatsApp.
  • Partner with influencers or other communities for co-marketing opportunities to grow group membership.
  • Track and analyze performance metrics (user engagement, message open rates, conversion rates, etc.) and prepare regular reports for senior management.
  • Use data-driven insights to continuously improve messaging, timing, and audience segmentation.
  • Ensure compliance with data privacy regulations and adhere to platform-specific guidelines for marketing and community management.

Qualifications:

  • Bachelor’s degree in Marketing, Communication, or related field.
  • Proven experience in managing marketing campaigns on Telegram, WhatsApp, or other messaging platforms.
  • Strong understanding of community management, digital marketing, and content creation.
  • Excellent copywriting, communication, and interpersonal skills.
  • Proficiency in using analytics tools to track and optimize performance.
  • Familiarity with chatbot creation and automation tools for Telegram and WhatsApp is a plus.
  • Ability to work independently and manage multiple projects in a fast-paced environment.

Preferred Skills:

  • Experience in customer service or technical support through messaging platforms.
  • Knowledge of cross-platform marketing and integration between messaging apps and other digital marketing channels.
  • Fluency in the English language is a plus depending on the target audience.
  • Previous experience in crypto/Forex areas will be considered as a great advantage.

Days: Monday-Friday (Morning timings 10am-6pm)

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Education:
Bachelors only
Career Level:
Experienced Professional
Experience:
1 Year - 3 Years
Apply Before:
Dec 02, 2024
Posting Date:
Nov 01, 2024

Xordio

Information Technology · 11-50 employees - Karachi

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