Posted Jul 10, 2026 20 views
The TikTok Shop & Affiliate Manager plays a pivotal role in executing affiliate marketing plans to boost brand awareness and enhance ecommerce sales on the TikTok platform. Responsibilities span from developing SEO and PPC strategies tailored to Amazon and TikTok platforms, to collaborating with influencers for content creation and affiliate promotions. The role demands expertise in leveraging tools like Canva and Photoshop for visual content, Excel for tracking and reporting performance metrics, and managing customer service issues effectively to maintain high satisfaction. A deep understanding of UK marketplace standards and consumer behaviors is critical to thrive in this position. The manager continuously analyzes market trends and affiliate data to optimize campaign performance and ensure maximum ROI for the company.
Responsibilities
- Develop and implement comprehensive ecommerce strategies specifically for TikTok Shop and affiliate marketing programs.
- Manage and optimize affiliate marketing platforms to increase sales and improve partner engagement.
- Coordinate collaborations with influencers and affiliates to generate compelling content and drive traffic.
- Utilize TikTok Ads Manager to create, launch, and monitor paid advertising campaigns targeting key demographics.
- Oversee TikTok Shop operations and employ management tools to streamline product listings, promotions, and order processing.
- Design SEO and pay-per-click (PPC) campaigns to enhance product visibility on Amazon and TikTok.
- Create and edit marketing visuals using Canva and Photoshop to support campaign objectives.
- Analyze and report on sales performance, affiliate metrics, and advertisement efficiency using Excel and other analytics tools.
- Handle customer service inquiries, returns, and refunds promptly to ensure positive customer experiences.
- Maintain thorough knowledge of UK marketplace regulations and consumer trends to tailor marketing efforts effectively.
- Collaborate with cross-functional teams to align marketing activities with overall business goals.
- Continuously explore AI video making tools to enhance creative content and engagement on TikTok.
- Stay updated on emerging trends in social commerce, influencer marketing, and affiliate management to recommend innovative practices.
Skills
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