Roles and Responsibilities:
• Develop and implement PPC strategies to drive qualified traffic and generate leads for our software company.
• Conduct comprehensive keyword research and analysis to optimize campaign performance and ROI.
• Build and nurture relationships with businesses and CEOs to facilitate business development.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
• Stay updated with industry trends, best practices, and algorithm changes to ensure maximum effectiveness of PPC campaigns.
• Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives and business goals.
• Develop, implement, and manage social media strategies to increase company awareness, engagement, and traffic.
• Create compelling and relevant content for various social media platforms, including Facebook, Instagram, and LinkedIn.
• Monitor and analyze social media trends, insights, and best practices to optimize content and strategy.
Requirements:
• Proven experience in managing PPC campaigns within the RSP, design, and software industries.
• Excellent analytical skills with the ability to interpret data, draw meaningful conclusions, and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving targets.
• Certification in Google Ads or other relevant PPC platforms is a plus.