B2B Lead Generation Specialist

The B2B Lead Generation Specialist at Warison plays a critical role in identifying and engaging potential business clients to drive growth and revenue. This position requires hands-on experience in developing and executing targeted outbound lead generation campaigns using various digital platforms such as LinkedIn, Instagram, cold emails, and search engines. The specialist is responsible for prospect research, qualifying leads, and nurturing them through personalized outreach to secure appointments and build lasting business relationships. This role demands excellent communication skills, familiarity with tools like CRM and Google Sheets, and the ability to consistently meet daily and weekly performance targets while working on-site with a fixed schedule. The ideal candidate will have prior experience working with international markets including the US, UK, Canada, or Australia, and a strong understanding of industries such as digital marketing, video editing, creative agencies, and online business sectors. The specialist focuses on generating qualified leads that convert into positive responses and booked meetings rather than merely accumulating large volumes of contacts. Attention to detail, persistence in following up, and the capacity to personalize outreach messages are key to success in this role. Although this position does not involve managing a team, strong self-motivation and a results-driven approach are essential.
Responsibilities

Develop and implement targeted B2B lead generation campaigns using LinkedIn, Instagram, cold email, Google search, and other prospecting methods.
Identify and research potential clients, including decision-makers and business owners, to build accurate and relevant prospect lists aligned with Warisons client profile.
Craft personalized outreach messages tailored to prospects to increase engagement and avoid generic or spam communications.
Conduct consistent follow-up communications to maintain and nurture the outreach pipeline for lead qualification and meeting scheduling.
Manage lead generation data effectively using Google Sheets, CRM systems, and reporting tools to track progress and results.
Generate qualified leads that lead to booked meetings and positive responses rather than unqualified contacts, ensuring a high conversion rate.
Collaborate closely with sales and marketing teams to align lead generation efforts with overall company objectives and improve campaign effectiveness.
Maintain a fixed work schedule on-site at the Warison office, adhering to company policies and daily performance targets.
Leverage prior experience working with international clients in the US, UK, Canada, or Australia markets to better tailor outreach strategies and communications.
Continuously update knowledge on new lead generation tools, industry trends, and best practices to enhance campaign success and efficiency.
Demonstrate self-motivation, organization, and target orientation in managing workloads and meeting or exceeding lead generation goals.