APP STORE OPTIMIZATION (ASO) Specialist

Vorksol is seeking a skilled App Store Optimization Specialist with 2 to 3 years of proven experience to join our dynamic team. The ideal candidate possesses a strong understanding of both Google Play Console and App Store Connect platforms and has hands-on experience working with industry-leading ASO tools such as AppTweak, Sensor Tower, or MobileAction. This role demands a detail-oriented and data-driven professional passionate about driving organic growth and improving app visibility in competitive marketplaces. As an individual contributor, the specialist will focus on optimizing app listings to maximize downloads and enhance user engagement without managing a team. In this role, you will analyze market trends, conduct extensive keyword research, and leverage app store analytics to identify opportunities for optimization. You will collaborate closely with cross-functional stakeholders including marketing, product development, and analytics to implement strategies that boost app rankings and improve conversion rates. Your insight and recommendations will directly contribute to expanding Vorksols footprint on major app platforms while ensuring the highest quality of listing content and metadata.Responsibilities

Conduct thorough keyword research to identify high-impact search terms and improve app discovery.
Analyze app store performance metrics through Google Play Console and App Store Connect to identify trends and opportunities.
Utilize ASO tools such as AppTweak, Sensor Tower, and MobileAction for competitive analysis and market intelligence.
Optimize app titles, descriptions, screenshots, and other metadata elements to increase conversion rates and downloads.
Monitor competitor strategies and adjust ASO tactics to maintain a competitive advantage.
Collaborate with marketing and product teams to align ASO efforts with overall promotional campaigns and app updates.
Develop and implement growth-focused ASO strategies based on data analysis and industry best practices.
Prepare regular performance reports detailing key insights and actionable recommendations for improving app store presence.
Stay up-to-date with evolving trends, guidelines, and algorithm changes within app stores and recommend corresponding adjustments.
Test and iterate on creative assets to optimize user engagement and app store listing effectiveness.