Posted Nov 03, 2024 224 views Report Job
We are seeking a highly motivated and results-oriented Digital Marketing Specialist to join our dynamic team and drive our online presence to new heights.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SMM, SEM, PPC, social media, email marketing and content marketing.
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads and LinkedIn Ads to maximize ROI and drive conversions.
- Analyze campaign performance using tools like Google Analytics, identify trends and make data-driven decisions to improve strategies and achieve KPIs.
- Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
- Ability to do technical contect writing to create engaging and high-quality content for digital campaigns, including blog posts, social media updates, email newsletters and videos.
- Monitor website traffic and performance using Google Analytics, Search Console and other relevant tools.
- Implement conversion rate optimization (CRO) strategies to enhance landing page effectiveness and improve conversion rates.
- Manage digital marketing budgets effectively and track key performance indicators (KPIs) to measure the success of campaigns.
- Stay up-to-date on the latest digital marketing trends and best practices.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in a digital marketing role with hands-on experience managing end-to-end digital marketing campaigns.
- Proficiency in key digital marketing tools and platforms, including Google Ads, Google Analytics, Google Search Console, Microsoft Advertising and Meta Business Suite.
- Strong analytical skills with the ability to interpret data, generate actionable insights and prepare detailed reports.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Experience with SEO tools like SEMrush, Ahrefs, or Moz is an advantage.
- Experience in Meta Search Advertising, particularly in the hospitality sector, is a plus.
- Basic Technical SEO and HTML/CSS knowledge is an added benefit.
- Exceptional English proficiency, both written and verbal, is mandatory.
Benefits
- Be part of a dynamic and innovative team at a leading technology company.
- Drive impactful digital marketing strategies and contribute to the company's growth.
- Work with cutting-edge tools and technologies in the digital marketing space.
- Opportunities for professional development and career advancement.
Skills
Job Details
VMS Innovations Ltd.
VMS Innovations is a global leader in AI-powered smart telematics, with headquarters in the UK and development hubs in Pakistan and presence in USA, Spain, Germany, and the UAE. Our 200+ strong team excels in creating cutting-edge software solutions that unlock data\'s potential in connected vehicles. We empower businesses with real-time insights and intelligent analytics, from driver behavior monitoring to optimized fleet management. VMS Innovations goes beyond data, translating it into actionable intelligence that enhances safety, boosts efficiency, and maximizes profitability. Our AI-powered solutions help businesses drive smarter, safer, and more sustainably. Join us on the road to data-driven transformation. Explore VMS Innovations.
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