Posted Feb 21, 2024 563 views
About us
United Canada is a manufacturer and distributor of medical supplies based in Richmond Hill, ON. We are licensed by Health Canada to distribute all Class I to IV devices under our MDEL (#12243). While we have a good selection of PPE, on our website (www.unitedcanadainc.com), we have developed connections with manufacturers and businesses in North America to become a one-stop solution for all your healthcare needs.
Responsibilities:
- Run campaigns in major PPC advertising platforms including Google Ads, Bing Ads, Facebook Ads, and others.
- Handle campaign budgets of $10,000 or more in value, ensuring targeting outcomes are achieved.
- Implement Ads Extensions to effectively improve website visibility and performance amongst the target audience.
- Employ the best bidding strategies, such as manual or automated bidding, and bid adjustments to meet campaign objectives.
- Use crawling techniques to prompt search engine crawlers to crawl and index the content more efficiently.
- Create organic and paid digital marketing campaigns to increase customer retention, click-through rates, and overall reach.
- Formation and implementation of PPC Campaigns and Paid Advertisement, Google Ads, SEM, and Lead Generation strategies.
- Target the right audience as required to boost the website sales and increase brand awareness.
- Set conversion tracking using codes, tags, and code snippets to measure the success of PPC campaigns.
- Monitor and evaluate the performance of marketing and social media campaigns using valid metrics such as click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS).
- Provide routine-based performance reports on campaign results and suggest potential strategies for improvement.
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
- Proven experience in Social Media Marketing roles.
- Minimum 2 years of Google Ads Experience is a must.
- Must have worked in the North American Market.
- Knows how to manage a budget of $10,000+.
- Attach or email the portfolio at ********* with Email marketing, LinkedIn Ads, Google Ads, and Facebook campaigns.
- Ability to work independently as well as collaborate with a team.
- Search Engine Optimization skills are a plus.
Skills
Job Details
United Canada Inc
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