Posted Jul 17, 2023 228 views
We are seeking a highly skilled Digital Marketing Specialist with expertise in the fintech industry to join our team. The ideal candidate should have 2-3 years of experience in developing and executing digital marketing strategies, with a focus on fintech products and services. As a specialist, you will be responsible for driving user acquisition, optimizing conversion funnels, and implementing data-driven marketing campaigns. The role requires a deep understanding of digital marketing channels, strong analytical skills, and knowledge of fintech products and industry trends.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention within the fintech industry.
- Plan, implement, and optimize digital campaigns across various channels, including paid search (Google Ads), social media (Facebook, LinkedIn, Twitter), email marketing, and content marketing.
- Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance for fintech products and services.
- Monitor campaign performance, analyze data, and identify insights and trends to optimize campaign performance and achieve key performance indicators (KPIs) specific to fintech marketing.
- Utilize marketing analytics tools (such as Google Analytics) to track and measure the effectiveness of marketing initiatives and provide regular reporting and analysis to stakeholders.
- Collaborate with internal teams to develop and optimize landing pages, website content, and user experience to improve conversion rates within the fintech sector.
- Conduct keyword research, competitor analysis, and backlink analysis to identify SEO opportunities and develop effective optimization strategies for fintech products and services.
- Optimize website content, landing pages, and technical aspects for improved search engine visibility, user experience, and conversion rates.
- Monitor website performance, conduct SEO audits, and provide recommendations to improve organic
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing within the fintech industry.
- Conduct competitor analysis to identify opportunities, market trends, and industry benchmarks.
- Work closely with the creative team to develop compelling and engaging marketing materials tailored to the fintech audience.
- Manage relationships with external vendors, agencies, and media partners to ensure effective execution of digital marketing campaigns.
Qualifications:
· Bachelor's degree in Marketing, Advertising, Finance, or a related field.
· 2-3 years of proven experience in developing and executing digital marketing strategies, preferably within the fintech industry.
· Strong understanding of digital marketing channels, including paid search, social media, email marketing, and content marketing.
· Proficiency in utilizing marketing analytics tools, such as Google Analytics, to track and measure campaign performance.
· Strong analytical skills with the ability to interpret data and make data-driven decisions for fintech marketing strategies.
· Experience with conversion rate optimization (CRO) techniques and A/B testing methodologies.
· Excellent written and verbal communication skills.
· Strong project management and organizational skills.
· Ability to work independently and in a team environment.
· Fintech knowledge, including an understanding of fintech products, services, and industry regulations.
Preferred Qualifications:
· Google Ads certifications (e.g., Google Ads Certification, Google Analytics Individual Qualification).
· Experience with marketing automation platforms and CRM systems.
· Familiarity with fintech-specific tools and platforms, such as payment gateways or financial analytics software.
· Knowledge of HTML, CSS, and basic website design principles.
Skills
Job Details
Tucan Pvt Ltd
What is your Competitive Advantage?
Similar Job Titles
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zohaib Ali
Marketing Manager
Digital Online Devices
Aqib Irshad
Head of HR, Training & OD
FINCA
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Ali Aziz
CEO
Shopistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
