PPC Expert

The PPC Expert will be responsible for managing and optimizing our pay-per-click advertising campaigns across various platforms to ensure maximum ROI. This role requires a deep understanding of PPC strategies, excellent analytical skills, and a proactive approach to campaign management.

Key Responsibilities:

Develop, implement, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
Conduct thorough keyword research and selection to create effective ad groups and campaigns.
Write compelling ad copy and create engaging ad creatives to maximize click-through rates and conversions.
Monitor and analyze campaign performance using analytics tools, adjusting strategies to improve results.
Perform A/B testing on ad copy, creatives, and landing pages to optimize campaign performance.
Manage daily, weekly, and monthly budgets, ensuring efficient spend and achieving KPIs.
Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
Collaborate with the marketing team to align PPC strategies with overall marketing goals.
Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns remain effective.
Identify opportunities for growth and expansion in PPC campaigns to increase brand visibility and conversions.

Qualifications:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven experience as a PPC Expert, with a track record of successful PPC campaigns.
In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
Proficiency in using PPC and analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and others.
Strong understanding of keyword research, bid management, and audience targeting techniques.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Strong written and verbal communication skills.
Ability to manage multiple campaigns and projects simultaneously.
Google Ads certification is preferred.

Why Join Us:

Opportunity to work with a dynamic and creative team in a fast-paced environment.
Competitive salary and benefits package.
Professional growth and development opportunities.
Collaborative and inclusive company culture.
Collaborative and innovative team culture.