Head Marketing Strategy & Branding

The Bank of Punjab is one of the fastest growing Banks in Pakistan with its profound existence of over 35 years. It operates through a network of 850+ real-time online branches and ATMs across the country. The Bank has established a strong foundation while offering premium banking services with major focus on unsurpassed value added services for its customers through advanced solutions.

In line with the Bank’s progression strategy, we invite applications from experienced, dedicated and performance-driven professionals for the following position in our Staff & Strategy Group. The following job profile offers excellent opportunity for the right candidates desirous of building a long term career in a dynamic organization:

Grade: SVP/EVP-I

Location: Lahore

Job Responsibilities:

Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
Formulate and execute marketing plans in alignment with overall business objectives.
Develop and manage the marketing budget to ensure efficient allocation of resources.
Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
Work closely with the Marketing Services team to oversee the proper execution of both above-the-line (ATL) and below-the-line (BTL) marketing campaigns.
Spearhead the launch and management of social media campaigns to enhance brand visibility and engagement.
Take charge of internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
Drive the creation of diverse content types, including internal and external messages, articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.

Eligibility Criteria:

Qualification: Bachelor's degree in Business Administration, Management, or a related field, from a HEC recognized University/ Foreign University.

Age: Upto 55 Years as of November 24, 2024.

Experience: Minimum 9 years of experience of managing strategy teams and strategic initiatives

Important Note:

a) Only shortlisted candidates shall be called for interview. No TA/DA will be admissible.

b) The Bank of Punjab reserves the right to accept or reject any application(s) without assigning any reason(s) thereof.

c) The Bank is an equal opportunity employer. Females, minorities and PWDs are encouraged to apply.

d) The above position(s) carry market based competitive remuneration.

e) Individuals fulfilling the above mentioned criteria are encouraged to apply online through BOP career portal bop.rozee.pk latest by November 24, 2024.

Skills

Brand Strategies Brand Identity Resource Allocation Marketing Budget BTL ATL Social Media Campaigns Communication Content Strategy

Job Details

Industry:

Banking/Financial Services

Functional Area:

Accounts, Finance & Financial Services

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Department:

Staff & Strategy Group

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Degree Title:

Minimum Bachelor\'s degree in Business Administration, Management, or a related field, from a HEC recognized University/ Foreign University

Career Level:

Experienced Professional

Minimum Experience:

9 Years (Minimum 9 years of experience of managing strategy teams and strategic initiatives)

Apply Before:

Nov 25, 2024

Posting Date:

Nov 10, 2024

The Bank of Punjab (BOP)

Banking/Financial Services · More than 5000 employees - Lahore

The Bank of Punjab was established in 1989 under The Bank of Punjab Act, 1989 passed by Provincial Assembly of the Punjab, as a non-scheduled Commercial Bank with majority shareholding of Government of the Punjab. The Bank earned the status of a scheduled Commercial Bank in 1994 and currently carries a vast network of over 620 online branches, strategically located across the Country along with an ATM network of over 550 offering 24/7 banking services to its diverse clientele of over 2 million. Since its inception, the BOP has seen many ups and downs and has also successfully weathered the waves of economic volatility, recessions and stiff market competition over the years. Current strong network base coupled with solid capital structure and phenomenal financial results posted during last few years has transformed the Bank to one of a leading financial institution of the Country. Now, the Bank standouts among peer group as a robust and rapidly growing commercial Bank. Besides offering a range of products and services to meet the modern days’ banking requirements of its clients, the Bank has also established its footprint in the areas of consumer financing, agriculture credit, corporate & investment banking, cash management and alternative delivery channels. While achieving the objective of financial inclusion through its presence in remote and unbanked areas of the Country with HarFardKaKhayal the Bank is playing its due role in the economic growth of the Country through its various specially tailored and designed products and services.