Email Marketing Specialist

TechNerds is seeking a skilled and motivated Email Marketing Specialist to join our dynamic team and help us grow our business through effective email marketing campaigns. At TechNerds, we pride ourselves on our commitment to providing top-quality solutions to our clients, and we are looking for an Email Marketing Specialist who shares our passion for excellence.

As an Email Marketing Specialist at TechNerds, you will be responsible for developing, implementing, and managing our email marketing campaigns, ensuring that our emails reach inboxes with high deliverability. You will create engaging email content optimized for conversion and monitor and analyze your email campaign performance to report on key metrics.

Responsibilities:

• Develop, implement, and manage our email marketing campaigns, including design, content, and delivery.
• Develop and manage email databases, ensuring data accuracy, and compliance with email marketing regulations.
• Craft your own content and work with the content team to create engaging email content, optimized for conversion.
• Monitor and analyze email campaign performance and report on key metrics, including open rates, click-through rates, and conversions.
• Implement best practices for email deliverability, ensuring emails reach subscribers' inboxes and avoiding blacklisting of our domain.
• Stay up-to-date with email marketing trends and best practices, ensuring that our email marketing campaigns are effective and current.

Requirements:

• Bachelor's degree in marketing, communications, or related field.
• Minimum of 2 years of experience in email marketing in the IT industry.
• Demonstrated experience sending 1,000+ emails per week while ensuring high deliverability rates.
• Expertise in email marketing tools and platforms such as Hubspot.
• Strong understanding of email marketing regulations such as CAN-SPAM
• Analytical skills to monitor and analyze email campaign performance.
• Excellent written and verbal communication skills.
• Attention to detail and ability to manage multiple projects/campaigns simultaneously.

The ideal candidate for the Email Marketing Specialist position will have:

• Previous experience in an email marketing role, including experience in building subscriber lists.
• The ability to showcase our offerings in a compelling way.
• A focus on boosting top-line revenue growth and customer acquisition levels by generating leads and building relationships through nurturing prospects and finding new potential sales outlets.
• Strong skills in Email Deliverability and in Spamming Issues (DKIM, SPF, DMARC, MX).
• The ability to create email marketing strategies for cold, warm, and existing customers, as well as various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
• Experience in devising and executing A/B tests, managing the testing calendar, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
• Collaboration skills to work in a team with designers and copywriters to optimize email creative and template structure based on best practices.
• The ability to produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Experience in monitoring deep analytics and performing actions based on them.
• The ability to manage deliverability, inbox rate, and reputation of domains and IPs.
• Strong skills in building effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• A focus on constantly looking for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

If you are a self-motivated and results-driven individual with a passion for email marketing and a proven track record of successful email campaigns, we encourage you to apply for this exciting opportunity at TechNerds.